FIGS, the leading global healthcare apparel brand, has signed a landmark partnership with alpine skiing legend Lindsey Vonn for the 2026 Milano Cortina Winter Olympics, using her high profile return to racing to celebrate the medical professionals behind her comeback. The campaign forms part of FIGS’ ongoing role outfitting Team USA’s Medical Team, and reframes the Olympic story from just podiums to the people who “build bodies to break records.”
A comeback story told through medicine
After retiring in 2019, Lindsey Vonn did not expect to race again until a Mako partial knee replacement and a dedicated care team opened the door to a return to elite competition. Her journey back to Cortina includes intense physical and mental conditioning, multiple knee surgeries, and electromagnetic therapy, all focused on building her body back stronger than ever.
In the campaign’s anthemic film, FIGS shifts the lens from solo heroics to the collaborative…
grind behind them, spotlighting orthopedic surgeon Tom Hackett, MD, massage therapist Shawna Niles, NP, and Lorenzo Gonzalez, DPT, ATC, LAc, as the core healthcare team supporting Vonn’s bid to become the oldest downhill skier in history to compete at the Olympics.
That framing positions medical experts as performance architects, not just support staff.
Lindsey Vonn said, “my medical team was there every step of the way, from when I started to casually ski again, and then deciding to come back to ski racing”, and stressed that every record and podium rests on years of unseen effort by healthcare professionals.
FIGS x Team USA: scrubs built for “game day” Alongside the film, FIGS is rolling out a limited edition FIGS x Team USA collection, featuring specialty scrubwear, outerwear, knitwear, and accessories designed for long hours, high pressure, and uncompromising standards…
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