French Connection partners with G-III to reignite brand presence in the US and Canada

What the new partnership covers Under the agreement, G-III will take on the development and distribution of French Connection apparel and select accessories for the North American market.

The deal gives French Connection access to G-III’s deep wholesale, retail, and licensing network, known for placing brands across department stores, specialty accounts, and key digital partners.

This structure allows French Connection Group to focus on brand direction and global strategy while plugging into an operator that already runs complex multi brand businesses at scale. It also aligns with French Connection’s wider global expansion plans, using North America as a growth engine rather than a standalone outpost.

French Connection’s post‑takeover reset Since its takeover by MIP Holdings in November 2021, French Connection Group has been in reset mode, working to modernize the label while protecting its design led heritage…