JCPenney Turns Breakups into Bling with Lab Grown Diamonds Up To 70 Percent Off

How The JCPenney Ex-Change works On Saturday, February 14, customers can bring a “once loved treasure”, the ring gathering dust, the necklace that no longer feels like them, the bracelet tied to an old chapter, to participating JCPenney stores for a flat trade.

In return, they receive a ½ carat lab grown diamond necklace set in 14k yellow gold over silver, positioned as a fresh start piece you actually want to wear.​ At JCPenney’s flagship in Garden City, New York, the first 100 customers to participate in the Ex-Change will qualify, while the first 50 customers at other participating locations get the same offer.

Shoppers can visit JCPExchange.com to confirm locations and full details, turning the event into a mini treasure hunt for a guilt-free jewelry upgrade.​ Items collected through the Ex-Change will be donated to nonprofit Good360, giving the jewelry a literal second life and extending the “fresh start” idea beyond the original owner.​ “Fresh starts, zero judgment” “The Ex-Change is about celebrating fresh starts – with a sense of humor and zero judgement,” Marisa Thalberg, EVP & Chief Customer & Marketing Officer at Catalyst Brands, said.

She noted that everyone has that…