In a recent survey conducted by Pew Research Center, 91% of adults aged 18 to 49 report using their smartphones to make online purchases, compared to 69% of those aged 50 to 64 and 48% of those 65 and older.
A recent report from RetailX Global Luxury Report 2024 reveals a surprising statistic: less than 14% of luxury shoppers are utilizing online channels for their purchases.
According to a new McKinsey report, the trend of “trading down” among American shoppers is gaining momentum in 2024, with 77% of consumers opting for more cost-effective shopping habits.