Sephora No 1. preferred beauty shopping destination for Gen Z

Presence High engagement on Instagram, TikTok, and YouTube Equally strong, leveraging Instagram, TikTok, and YouTube for product discovery and sales General Appeal Focuses on meeting diverse and evolving beauty needs of Gen Z Caters well to the digital engagement preferences of Gen Z Sephora’s ability to cater to Gen Z’s diverse and evolving beauty needs, along with its focus on inclusivity and sustainable practices, has been instrumental in maintaining its lead.

The high favorability rating of 37 percent proves Sephora’s success in connecting with younger consumers through effective marketing and engaging store layouts that resonate well with their preferences. Ulta Beauty, while slightly behind Sephora with a share of 32 percent, remains deeply popular among Gen Z.

Ulta’s broad range of products, including drugstore and high-end brands, and comprehensive loyalty programs, help maintain its substantial market share.

Ulta’s emphasis on an omni-channel shopping experience—including seamless integration of online and offline platforms—caters well to Gen Z’s shopping habits, which are heavily skewed towards digital engagements and social media platforms. This generation demonstrates…