The rise of Shein and Temu has fundamentally altered consumer expectations in the fashion industry by providing ultra-low prices, trendy items, and rapid delivery times.
As we stand on the brink of a “resale boom” in 2024, more retailers are integrating recommerce strategies, including resale, rental, and subscription models, into their operations.
In a new survey commissioned by Propel and OnePoll, 65% cited the importance of brand transparency as they look for environmental claims when making purchases.
A new study released by ADvendio, the leading omnichannel retail media advertising platform, reveals that evolving consumer shopping behaviors open significant opportunities for retailers to boost sales and improve customer engagement.
According to the latest findings by market research giant Euromonitor International, nearly one-third of brands introduced in 2022 were discontinued by the end of 2023.
As we step into the vibrant landscape of 2024, the fashion industry continues to evolve with an ever-changing array of trends, brands, and standout products.
Luxury fashion brands have long captivated audiences with exquisite designs and A-list celebrity connections. So, it’s no surprise the competition among luxury brands on Instagram is fiercer than ever, with each vying for the coveted top spot as the top luxury brands on Instagram.
In this article, we will explore the definitions of white labeling and private labeling in fashion and how they can impact brand differentiation and fashion branding.
Despite initial setbacks and economic uncertainties brought on by the COVID-19 pandemic,, recent reports indicate that luxury brands are experiencing a significant rebound, defying expectations and showcasing the sector’s enduring appeal.
American consumers are increasingly influenced by ads served on retailers’ own websites compared to third-party marketplaces, according to a new study by Intellias, a leading software engineering and digital consultancy company.