LTK, a leading creator-guided shopping platform, announced its fifth annual Most Loved Products of the Year based on the collective voice of hundreds of thousands of influential LTK Creators and a community of 40M+ shoppers, showcasing the must-have and trending items.
Recent studies by the United Kingdom Intellectual Property Office (UKIPO) revealed a striking trend. Men are twice as many male as female participants purchase counterfeit goods, particularly when these items are endorsed by social media influencers.
A significant 43% of Gen Z shoppers express a preference for making purchases directly from direct-to-consumer (D2C) brands, according to a PYMNTS study.