Insights

Nearly Half of Gen Z and Millennials Get News From Social Media

In a world increasingly driven by digital interactions, the way younger generations consume news is transforming significantly.

Nearly Half of Gen Z and Millennials Use Social Media as News Source
Insights

Nearly Half of Gen Z and Millennials Get News From Social Media

In a world increasingly driven by digital interactions, the way younger generations consume news is transforming significantly. Platforms like TikTok, Instagram, and Facebook have emerged as primary channels for news dissemination among young adults, offering quick, easily accessible, and often visually-rich content. According to a 2022 survey by Statista, nearly half of Gen Z (50%) and a substantial portion of Millennials (44%) rely on social media as their primary news source daily. This generational shift departs from traditional news sources such as television and newspapers, reflecting these tech-savvy demographics’ changing habits and preferences.

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RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

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