Fashion

Fashion Industry News · CEO ·  Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.

Taco Bell and Bad Birdie Launch New Junior Golf Merch Line

A fresh wave of style and excitement is redefining the golf scene as Taco Bell and Bad Birdie team up for a one of a kind junior golf event and exclusive apparel drop.

Shein Quietly prepares for Hong Kong IPO

Shein is reportedly taking the next step toward going public by confidentially filing for an IPO in Hong Kong.

DRESSX brings futuristic fashion to Covet Fashion Game

Players of Covet Fashion can now access a new range of digital looks thanks to a partnership with DRESSX, a leader in avatar fashion and AI styling.

Saisei Unveils Foundation Collection in 2025 Focused on Seamless Innovation

Saisei is setting a new standard in modern essentials with the launch of its Foundation Collection offering of seamless intimates, performance layers, and refined lifestyle basics that blend innovation, design, and freedom of movement.

Akira Faces Lawsuit over fake sales and inflated discounts

A new lawsuit claims popular clothing retailer Akira misled shoppers with fake sales and inflated “regular” prices.

Safilo Signs 10 Year Global Eyewear Deal With Victoria Beckham

Safilo Group, a titan in the global eyewear industry, and Victoria Beckham, the renowned Creative Director and founder of her eponymous fashion brand, have just unveiled a landmark ten-year global licensing agreement.

True Religion sued over Alleged ‘Fake’ Flash Sales

A new class action lawsuit is shining a spotlight on the marketing tactics of True Religion, a well-known American denim brand, as consumers allege the company’s “flash sales” are not as limited as advertised.

Shein, Celsius, and Revolve Face Influencer Marketing Lawsuits

A wave of class action lawsuits is putting the spotlight on influencer marketing practices at major brands, with consumers alleging that Shein, Celsius, and Revolve failed to disclose paid relationships with social media influencers.

Fashion Nova Faces Class Action for Falsifying Sale Prices

A new class action lawsuit claims Fashion Nova misled shoppers with fake discounts and inflated prices on its website.

Shein Faces Lawsuit over Alleged Counterfeit Coach Bags

Tapestry, the owner of luxury brand Coach, has taken legal action against fast fashion giant Shein, accusing it of selling counterfeit versions of Coach products to consumers worldwide.

Louis Vuitton sues Portuguese liqueur maker over logo rights

French luxury giant Louis Vuitton has launched an intellectual property lawsuit against a small Portuguese liqueur producer, claiming its logo is too similar to the iconic LV monogram.

Top 10 Hottest Brands In 2025 According to the Lyst Index

Based on the Lyst Index Q1 2025, here are the top 10 hottest fashion brands right now, ranked by search volume, social buzz, product interest, and sales.

Alo Yoga Faces Class Action Lawsuit Over Influencer Claims

Alo Yoga’s rise to cult status has always been fueled by social buzz, but this week, the brand finds itself at the center of a $150 million class action lawsuit—one that could reshape the future of influencer marketing.

TAMARA Silk Scarves Set the Trend for Summer’s Hottest Looks

Move over, micro-bags and chunky sneakers—this year’s most coveted accessory is steeped in heritage and high style.

No More Bad Outfits: How Gensmo’s AI Is Making Everyone a Style Icon

Gensmo is an AI-powered outfit stylist designed to transform the way you discover, style, and shop for fashion.

The Most Expensive Engagement Rings Ever Bought

When you look at the highest-priced engagement rings ever bought, the list is filled with names and designs that keep coming back in style feeds.

$359B US Secondhand Apparel Market is Growing 5X Faster Than Traditional Retail

The secondhand clothing market in the United States continues its impressive expansion in 2025, driven largely by younger consumers seeking sustainable alternatives to fast fashion.

H&M Taps Eastern European Fashion Wave With Magda Butrym’s Debut

H&M has partnered with acclaimed Polish designer Magda Butrym for its latest designer collaboration, marking the first time the Swedish retail giant has worked with a Polish creator in its 20-year history of high-profile fashion partnerships.

Canadian Retailer leela Launches E-commerce Site for Women’s Fashion

Today marks the official launch of leela, a new Canadian women’s clothing retailer founded by industry professionals Nikki Tighe and Karyn Woodhouse.

Target Launches 300 Kate Spade Items Starting at $5 in Affordable Luxury Push

Target and Kate Spade New York have unveiled one of the retailer’s largest limited-time collaborations, blending the luxury brand’s iconic charm with Target’s accessible pricing.