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75% of Consumers Prioritize Price and Value in Holiday Purchases, Says Report

75% of Consumers Prioritize Price and Value in Holiday Purchases, Says Report

75% of Consumers Prioritize Price and Value in Holiday Purchases, Says Report

The holiday shopping season has undergone a major shift, with a new Klarna study revealing that 40% of consumers began their holiday shopping earlier in 2021 than they did the previous year.