Ulta Beauty Invests $50 Million In Its Diversity Initiatives

Ulta Beauty, the nation’s largest beauty retailer, announce new diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and equitable,

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Ulta Beauty Invests $50 Million In Its Diversity Initiatives

Ulta Beauty, the nation’s largest beauty retailer, announce new diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and equitable, welcoming guest and associate experiences. Additionally, the company announced Tracee Ellis Ross, CEO and founder, PATTERN Beauty, as the company’s Diversity and Inclusion Advisor, a formalized role to provide counsel, inspiration and drive accountability. The 2021 commitments reflect a planned investment of more than $25 million.

Ulta Beauty has long prioritized diversity and inclusion within its’ overarching business strategy, as reflected in its mission: everyday, we use the power of beauty to bring to life the possibilities that lie within each of us.”As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, CEO, Ulta…

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