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Ulta Beauty Announces Diversity and Inclusion Commitments

Ulta Beauty, the nation’s largest beauty retailer, today shared diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and equitable, welcoming guest and associate experiences. The 2021 commitments reflect a planned investment of more than $25 million. Additionally, the company announced Tracee Ellis Ross, CEO and founder, PATTERN Beauty, as the company’s Diversity and Inclusion Advisor, a formalized role to provide counsel, inspiration and drive accountability.

“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, CEO, Ulta Beauty “We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.”


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