As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in American fashion.
Tennis legend and entrepreneur Serena Williams has debuted her inaugural children’s clothing line, Serena Williams x Janie and Jack, a 35-piece spring collection celebrating family bonds and vibrant self-expression.
Charlotte Tilbury Beauty, the award-winning global luxury makeup, skincare, and fragrance brand, has launched at Bluemercury, a leading US luxury beauty retailer, marking a strategic expansion to deepen its reach in one of its largest markets.
Actress and entrepreneur Millie Bobby Brown has expanded her Florence By Mills Coffee brand with four new ready-to-drink (RTD) iced lattes, available exclusively at Walmart starting March 5, 2025.
The global luxury fashion industry, once buoyed by relentless post-pandemic demand, now faces a prolonged slowdown with growth projected at just 1–3% annually through 2027, according to McKinsey & Company’s State of Luxury 2025 report.
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