Actress and entrepreneur Millie Bobby Brown has expanded her Florence By Mills Coffee brand with four new ready-to-drink (RTD) iced lattes, available exclusively at Walmart starting March 5, 2025. Priced at $2.48 per 11-ounce can, the shelf-stable beverages aim to combine convenience, affordability, and sustainability, reflecting Gen Z’s demand for accessible, Instagram-worthy indulgences.
Product Details and Brand Vision
The lineup includes:
- Original Chill: A balanced coffee-and-cream blend
- Vanilla Bliss: Sweet, milkshake-inspired flavor
- Mocha Delight: Milk chocolate-infused latte
- Caramel Drizzle: Silky caramel-forward option
Each can contains 130 calories, real milk, and natural sweeteners, packaged in fully recyclable aluminum. Six-packs ($14.88) are available online, while single cans of three flavors hit select Walmart stores this month.
“I wanted to create a delicious pick-me-up that fits…
busy lifestyles,” said Brown, citing her own reliance on iced coffee amid a hectic schedule. The launch aligns with her brand’s mission to empower Gen Z through “joyful, confidence-boosting” products. RTD Coffee Blends The move taps into a $36.67 billion global RTD coffee market, projected to grow at 6.8% annually through 2034.
Key drivers include: Convenience: 43% of millennials and 38% of Gen Z prefer iced coffee for on-the-go consumption. Health trends: 67% of consumers seek lower-sugar options, prompting brands to innovate with clean labels. Sustainability: Recyclable packaging resonates with eco-conscious shoppers, a priority for 60% of Gen Z.
Danny Wright, CEO of Collab Coffee (Brown’s production partner), emphasized the strategic pricing: “We’re disrupting legacy players by making premium taste accessible” via Walmart.
Competitive Landscape View this post on Instagram A post shared by florence by mills coffee (@florencebymillscoffee) Florence By Mills Coffee enters a crowded arena dominated by Starbucks, Coca-Cola, and PepsiCo, which control over 40% of the RTD sector per Custom Market Insights…
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