A new season brings not just changing weather but a refreshing chapter in luxury fashion, offering a moment to reimagine personal style. Saks Fifth Avenue has unveiled its highly anticipated Fall 2025 campaign, marking a bold new chapter in luxury fashion storytelling that highlights the transformative power of personal style and the exhilarating journey of fashion discovery. This stunning campaign transforms the iconic streets of New York City into a cinematic playground where luxury meets everyday elegance.
Star Power Meets Street Style
The campaign features supermodels Paloma Elsesser and Camille Rowe, captured through the lens of renowned photographer Angelo Pennetta. Set against the backdrop of Saks Fifth Avenue’s legendary New York flagship store, the imagery perfectly highlights the intersection where the city’s vibrant energy meets the season’s most coveted luxury pieces.
What makes this campaign particularly striking is its innovative approach to location. Rather than confining the shoot to traditional studio spaces, the creative team constructed a stylized café set directly along the sidewalk, effectively transforming a stretch of 50th Street into a dynamic cinematic stage. This bold choice points out the campaign’s central theme: the joy of dressing up and stepping out into the world with confidence.
A Curated Collection of Luxury Icons
The Fall 2025 campaign showcases an impressive array of designer pieces that represent the pinnacle of seasonal fashion. Featured brands include Saint Laurent, Miu Miu, Ferragamo, Altuzarra, Stella McCartney, Oscar de la Renta, Tom Ford, and Akris. The focus on statement outerwear and standout dresses creates a compelling narrative around transitional dressing and the art of making memorable fashion choices.
Kristin Maa, Chief Marketing Officer at Saks Global, perfectly captures the campaign’s mission: Kristin Maa said, “Our customers look to Saks Fifth Avenue as the ultimate destination for luxury fashion that excites and inspires them, and this campaign captures the energy of New York City to spark new dressing possibilities and seasonal refreshes.” She highlights that the creative work uncovers Kristin Maa said, “that instant connection – the moment you discover something that feels unmistakably you, yet pushes your style forward.”
The Philosophy Behind the Fashion
This campaign represents more than just beautiful imagery; it embodies a philosophy about the relationship between fashion and identity. Elle Strauss, Chief Creative Officer at Saks Global, said, “We wanted this campaign to feel strong and expressive—and true to the modern point of view at Saks Fifth Avenue. It captures the emotion behind personal style and how fashion can energize, redefine, and reflect who you are in a given moment.”
The campaign’s approach to modern femininity is particularly noteworthy. Rather than presenting fashion as something aspirational and distant, it celebrates the accessibility of style transformation and the confidence that comes from wearing pieces that truly resonate with one’s personal aesthetic.
Fresh Energy in Fashion Storytelling
What sets this Fall 2025 campaign apart is its vibrant tone and dynamic styling. The imagery spotlights a fresh energy across Saks Fifth Avenue’s fashion storytelling, moving away from traditional luxury advertising tropes toward something more authentic and relatable. The campaign successfully bridges the gap between high fashion and real life, showing how luxury pieces can be integrated into everyday moments.
Where to Experience the Campaign
The Fall 2025 campaign is now live across multiple touchpoints, ensuring customers can engage with the content wherever they prefer to shop. It’s available on Saks Fifth Avenue’s digital channels, saks.com, and social platforms, complete with a curated Edit that allows customers to shop directly from the campaign imagery.
For those who prefer the in-store experience, customers can visit Saks Fifth Avenue stores across the country to enjoy windows featuring the highlighted seasonal looks. This omnichannel approach ensures that the campaign’s energy and inspiration reach customers through their preferred shopping channels.
The Fall 2025 campaign ultimately invites customers to step into the season with confidence, creativity, and joy, promising not just beautiful clothes, but a transformative relationship with personal style that energizes and inspires.
