Saks has launched a Mental Health Awareness Month campaign featuring The Optimism Doctor®. Dr. Deepika Chopra brings a unique perspective to the campaign, emphasizing that optimism is not just a mindset but a powerful tool for mental health. This collaboration aims to empower individuals to navigate life's challenges with resilience, curiosity, and compassion, fostering a healthier, happier mind.
"Mental illness continues to affect millions of people across the U.S. every year, illustrating the continued importance of mental health awareness programs and the ongoing need to improve access to care," said Marc Metrick, CEO of Saks and Saks Fifth Avenue Foundation Board Member. "This Mental Health Awareness Month, we are proud to use our platform to inspire people everywhere to prioritize their mental wellbeing. With this campaign, we look forward to giving our customers the opportunity to help further the Saks Fifth Avenue Foundation's mission to make mental health a priority in every community, especially those where support is most needed."
The campaign is multifaceted, including fundraising efforts, employee events, and a local grant program designed to support nonprofit organizations working to provide direct access to mental health services. A notable aspect of this initiative is the creation of positive affirmation decals, which display three inspirational mental health tips, underscoring the campaign's commitment to promoting mental well-being in innovative ways.
Dr. Deepika Chopra's involvement is particularly noteworthy. Holding a doctorate in clinical health psychology, she has a special interest in the mind-body connection, sensory-based visual imagery, color therapy, and innovative cognitive behavioral strategies. Her expertise and approach align with the campaign's objectives, making her an ideal partner for Saks in this endeavor.
"Optimism is not just a mindset; it is a powerful tool for mental health," said Dr. Deepika Chopra. "By embracing the role that optimism can play in supporting wellbeing, we can empower ourselves to navigate life's challenges with resilience, curiosity and compassion while cultivating a healthier, happier mind. I'm thrilled to partner with Saks to bring much needed attention to combating mental health stigma and shine a light on the importance of increasing resources and accessibility – these are the two big challenges that greatly need our focus!"
This campaign is part of a broader movement within the fashion and retail industries to support mental health awareness and advocacy. By encouraging open dialogue, promoting self-expression, and fostering a sense of community, these industries are playing a crucial role in breaking down barriers and destigmatizing mental health challenges. Saks' initiative is a prime example of how brands can leverage their platforms for social good, contributing to a more inclusive and supportive society.
