Sally Beauty Introduces New Texture Hair Offerings with a Focus on Elevating Black-Founded Brands

3 mins read

Sally Beauty has an established record of offering a wide range of pro-quality products for all hair types on their shelves and online while prioritizing the typically underserved, textured hair consumer, but the retailer doesn’t stop there. The beauty giant understands that every community needs access to top-notch hair care, and continues to meet customers where they are, in their neighborhoods throughout the country. While this has long been the retailer’s priority, Sally Beauty recognizes a need to continue to build on their assortment and educational offerings to better serve the textured hair customer. This year is no different as the company expands its footprint across inventory with new products and additional DIY classes catered to textured hair.

Instagram @cecilialaulanne x @SallyBeauty Tutorial

Sally Beauty remains a leader in bringing new, emerging brands to their shelves while giving talented, future-focused entrepreneurs a real shot at success. The retailer proudly offers over 50 Black-founded brands across hair care, hair extensions, hair accessories, cosmetics, skincare, and men’s grooming categories. With over 100 textured hair brands and through DIY education and retail initiatives, Sally Beauty continues to be at the forefront of discovering the best in the category. 


To continue reading this article, create a free account or Login