Sally Beauty, a leading beauty retailer, has recently introduced new textured hair offerings with a focus on elevating Black-founded brands. The company has a long-standing commitment to providing a wide range of pro-quality products for all hair types, including textured hair, which has often been underserved in the market. Sally Beauty’s mission is to provide the best products and customer service to its shoppers, ensuring they feel comfortable and satisfied with their purchases.
Sally Beauty offers over 50 Black-founded brands across various categories such as hair care, hair extensions, hair accessories, cosmetics, skincare, and men’s grooming. The retailer is proud to be the first national beauty retailer to distribute popular women-owned textured hair care brands like Made Beautiful and Mielle Organics. They also exclusively carry celebrity brands such as Flawless by Gabrielle Union, Vernon François, Kenya Moore, and Kim Kimble.
In addition to expanding its product offerings, Sally Beauty is committed to creating unique opportunities for consumers to learn more about hair care. DIY University by Sally Beauty provides exclusive educational content online, featuring classes led by expert educators and brand partners. Throughout Black History Month, True + Pure Texture, Mielle Organics, and The Doux will host classes focused on teaching viewers everything they need to know to create their desired DIY looks.
Sally Beauty’s dedication to the textured hair community and its accessibility has solidified its position as a premier destination for Black-founders and textured hair innovators seeking a retail partner. The company continues to prioritize meeting the hair care needs of all its customers, as stated by John Goss, SVP & President of Sally Beauty Holdings. With an ongoing commitment to discovering the best in the category, Sally Beauty remains at the forefront of bringing new, emerging brands to its shelves and giving talented entrepreneurs a real shot at success.