Top 20 Fashion Ecommerce Brands on the Internet, Report

Fashion shoppers just made their online loyalties crystal clear. The global fashion e-commerce landscape continues to evolve rapidly, with new data from SEMRUSH's May 2025 report revealing fascinating insights into consumer behavior and platform preferences. According to the comprehensive analysis, Shop.app has emerged as the undisputed leader in fashion website traffic, while traditional retailers and emerging platforms battle for market share in an increasingly competitive digital marketplace.

Shop.app Takes the Crown with Record-Breaking Traffic.

Leading the pack with an impressive 317.41 million monthly visits, Shop.app has established itself as the world's most visited fashion website. This achievement represents a significant milestone in the fashion e-commerce sector, demonstrating the platform's ability to capture and retain consumer attention in a crowded marketplace. The platform's success comes despite maintaining a relatively high bounce rate of 59.7% and averaging 1.92 pages per visit.

Following closely behind, Shein.com secured the second position with 244.48 million visits, showcasing the fast-fashion giant's continued global dominance. Shein's performance is particularly noteworthy given its superior user engagement metrics, with visitors viewing an average of 5.36 pages per visit and maintaining a bounce rate of 53.17%. 

Meta's Threads Makes Surprising Fashion Impact

In a surprising development, Threads.com claimed the third spot with 182.27 million visits, marking a significant 11-position jump in rankings. This dramatic rise illustrates how social commerce platforms are increasingly becoming destinations for fashion discovery and shopping, blurring the lines between social media and traditional e-commerce.

The platform's performance metrics show strong user engagement with 4.26 pages per visit, though it maintains a bounce rate of 60.79%. This positioning of Threads in the fashion website rankings shows the growing importance of social commerce in the fashion industry.

Traditional Retailers Maintain Strong Digital Presence

Despite the rise of new platforms, established fashion retailers continue to demonstrate their digital prowess. H&M secured the sixth position with 89.44 million visits and impressive engagement metrics, including 7.76 pages per visit and a low bounce rate of 39.56%. Zara followed closely in seventh place with 88.21 million visits, maintaining strong user engagement with 6.38 pages per visit and a bounce rate of 39.27%.

Uniqlo's eighth-place ranking with 67.54 million visits demonstrates the Japanese retailer's successful global digital expansion while maintaining solid engagement with 5.63 pages per visit. Traditional American department stores also showed resilience, with Macy's capturing 66.82 million visits and Nordstrom attracting 47.73 million visits.

Engagement Leaders and Market Insights

The report reveals fascinating insights about user behavior across different platforms. In terms of user engagement, the average number of pages per visit across these sites is 5.68, with fashionnova.com leading at 8.86 pages per visit. This exceptional engagement rate for Fashion Nova, despite its 15th position in overall traffic, shows that the platform successfully captures highly engaged fashion enthusiasts.

Conversely, the data shows that the average bounce rate is 47.64%, with Myntra.com having the highest at 64.61%. This indicates that while some platforms attract significant traffic, converting visitors into engaged browsers remains a challenge across the industry. Myntra continues to be a major player in the Indian market despite this high bounce rate.

Gap.com emerged as the engagement leader in terms of retention, with Gap.com leading the way with the lowest bounce rate at 34.62%. This result suggests that Gap's digital strategy effectively resonates with visitors, encouraging them to explore multiple pages and potentially convert to customers.

Data-Driven Insights Shape Fashion Commerce

The comprehensive nature of this analysis is made clear by SEMRUSH’s methodology: These insights come from the. Trends platform, enriched with extensive clickstream data, and our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

This robust data foundation provides unprecedented visibility into global fashion commerce trends, offering retailers and marketers valuable insights into consumer behavior patterns. The monthly updates promised by SEMRUSH ensure that fashion brands can keep track of all the market shifts and spot changes in user interest.

Future of E-Commerce

The May 2025 rankings reveal several key trends shaping the fashion e-commerce landscape. The dominance of aggregator platforms like Shop.app, the continued strength of fast-fashion giants like Shein, and the emergence of social commerce through platforms like Threads all point to an increasingly diverse and competitive market.

For fashion retailers, these insights highlight the importance of multi-channel strategies, superior user experience design, and the need to adapt to changing consumer shopping behaviors. As the industry continues to evolve, staying attuned to these traffic patterns and engagement metrics will be crucial for maintaining a competitive advantage in the global fashion marketplace.

The data clearly shows that success in fashion e-commerce requires more than just attracting visitors; it demands creating compelling, engaging experiences that encourage exploration and conversion across diverse consumer touchpoints.