SHEIN Opens Pop-Up Store During Calgary Stampede at CrossIron Mills

Western vibes meet runway style as a global fashion giant rolls into town. This Stampede season is getting a major fashion makeover as SHEIN announces its first-ever Alberta pop-up at CrossIron Mills, running July 2–13 and perfectly timed for Calgary Stampede festivities.

The event will feature not just one, but two immersive pop-up experiences: a flagship store near Entrance 6 offering western-inspired fashion, summer essentials, and exclusive in-store discounts, as well as a vibrant Rodeo Ready Beauty Bar near Entrance 2, where guests can sample SHEGLAM products and enjoy interactive photo opportunities.

Shoppers will discover inclusive sizing, special gifts with purchase, and a limited-edition Calgary tote bag designed by a local artist for the first 100 daily visitors who share their experience on social media.

Whether you’re seeking festival-ready outfits and beauty finds or just want to soak in the excitement, SHEIN’s Calgary debut is set to bring energy and style to the city’s biggest celebration.

A Dual Pop-Up Concept with Western Flair

SHEIN is taking an innovative approach by offering two distinct experiences inside CrossIron Mills. The flagship pop-up near Entrance 6 will feature a curated selection of the retailer’s most popular collections, emphasizing Stampede staples. Expect an extensive range of summer essentials across swimwear, home décor, menswear, accessories, and beauty.

The second installation near Entrance 2, the “Rodeo Ready Beauty Bar,” brings SHEGLAM to life with oversized butter-yellow horse heads, vibrant pink accents, and plenty of selfie spots, perfect for testing the latest rodeo-worthy makeup.

Diverse Brands and an Inclusive Approach

Shoppers will find fan-favourite sub-brands such as Anewsta, DAZY, EMERY ROSE, SHEIN MOD, MUSERA, ROMWE, SHEGLAM, and WESTFADE, the go-to for modern western wear. Inclusive sizing and wallet-friendly prices remain central, inviting Calgarians to explore personal style in-store across 12 immersive days.

Exclusive Offers and Local Collaborations

To make the visit extra special, SHEIN is rolling out in-store-only discounts of up to 30% off select items along with gifts-with-purchase, while supplies last. A standout perk is a limited-edition Calgary tote bag designed by local artist Irene Neyman; the first 100 customers each day who post publicly from the event on Instagram or TikTok will receive one free. At the Beauty Bar, guests can capture moments in an on-site photo booth and share with the hashtag #SHEINTheWest for another surprise gift.

Strategic Expansion into Alberta

Shirley Yuan, Head of Marketing at SHEIN Canada, emphasized the event’s significance:

“This is more than a pop-up—it’s a celebration of how our community expresses itself through fashion. We’ve designed the experience to reflect Calgary’s vibrant summer energy, with bold visuals, interactive elements, and a curated edit that highlights how far SHEIN has evolved—from trend-driven fashion to now spanning home, sport, beauty, pet, and lifestyle categories,” said Shirley Yuan.

Vito Zhong, General Manager of SHEIN Canada, added:

“Calgary is one of our fastest-growing markets in Canada, and this pop-up is a way to bring the SHEIN experience to life in person. We’ve seen incredible demand across the Prairies—not just for festival fashion, but for beauty, menswear, and home. This activation allows customers to explore their favourite categories up close and connect with the brand in a more tangible way,” said Vito Zhong.

Part of a Broader Canadian Strategy

Calgary joins a list of successful Canadian pop-ups in Toronto, Montreal, Vancouver, and Ottawa. Last winter, SHEIN’s Distillery District installation in Toronto’s Winter Village drew record crowds, showing the brand’s commitment to location-specific experiences across the country.

Hours and Online Alternatives

The pop-up operates from July 2–13, 2025. Hours are Monday–Saturday 10 AM–9 PM and Sunday 11 AM–6 PM (opening day closes at 4 PM).

CrossIron Mills Shein: 261055 CrossIron Blvd, Rocky View, Alberta, T4A 0G3, Canada

Can’t make it to CrossIron Mills?

The concurrent Sizzling Summer Sale offers up to 85% off online across fashion, home, beauty, and more from June 23–July 17, ensuring shoppers nationwide can still snag deals.

A New Stampede Destination

Perfectly aligned with Calgary’s biggest celebration, #SHEINTheWest blends the city’s western heritage with global fashion trends.

With exclusive product drops, local collaborations, interactive beauty moments, and major savings, SHEIN’s Calgary pop-up promises to be a can’t-miss hub for Stampede-ready style.