Squid Socks Shark Tank Deal Update

The Brand’s Origin: Solving a Universal Problem The idea for Squid Socks began in 2014, when Jessica and Gabe Miller were on their honeymoon in London. Visiting Gabe’s cousin, they noticed the constant struggle of keeping socks on a toddler’s feet.

The cousin’s exasperated comment, Someone ought to solve this problem, stuck with them. Back home, the Millers began asking other parents if this was a common issue, and the response was a resounding yes.

Jessica, with a background in advertising and business communications, and Gabe, an engineer at Boeing, decided to tackle the challenge. After years of development, they created socks with silicone squiddy dots inside the cuffs to keep them in place. Their own children, Casen and Claire, became the first real-life testers.

The Shark Tank Pitch: Ask, Valuation, and Deal When the Millers appeared on Shark Tank in Season 11, they brought their children to help demonstrate the socks’ effectiveness. Their ask was $125,000 for 20% equity, valuing Squid Socks at $625,000…