Spanx, the global women’s lifestyle powerhouse, has announced its first-ever active partnership with Bala, the wellness brand famous for its stylish fitness accessories. The limited-edition Spanx x Bala capsule collection launches today, marking Spanx’s boldest move yet into the active lifestyle market and extending its footprint beyond apparel and shapewear.
“We’ve always believed that movement should feel as good as it looks and partnering with Spanx lets us take that to a whole new level,” said Natalie Holloway, Co-Founder of Bala. “This collaboration is about redefining what it means to show up for yourself…strong, stylish, and unapologetically you. We are thrilled to bring four custom products to market with Spanx that are a true expression of both brands which are rooted in innovation and fueled by helping woman feel confident.”
The four-piece collection—featuring Bala Bands, 2-lb Bala Bangles, No-Slip High Socks, and The Wavy Mat—was created to complement the new SPANXsmooth™ OnForm activewear line, also debuting this fall. The gear is color-coordinated with Spanx’s latest buttery-soft leggings, dresses, skorts, and tops in rich autumn hues.
“This partnership unites two powerhouse brands, both founded by women and redefining their categories with bold energy and breakthrough product,” said Katie Weeks, Vice President of Brand Marketing at Spanx. “With Bala’s witty, playful vibe in the mix, this collection brings the function and the flair. Women deserve real solutions that help them feel unstoppable and look damn good doing it.”
The equipment features several firsts for both brands, including SPANXeffect™-labeled resistance bands tailored to different compression levels, and Bala’s first use of product descriptions printed directly on resistance bands. Motivational inscriptions such as “Shaped by Spanx” bring both brands’ confidence-driven ethos to life.
The Spanx x Bala capsule is available immediately on Spanx.com and ShopBala.com, as the SPANXsmooth™ OnForm apparel hits Spanx.com for the new season.
Industry observers see the high-profile partnership as a strong signal for the growing intersection of wellness, fitness, and fashion—particularly as both brands seek to strengthen their connection with women seeking innovation and comfort in their everyday routines.
