The legal drama that had overshadowed the celebrity shapewear brands’ otherwise stellar financial performance has finally been resolved. Thanks to their agreement, the lawsuit against Kardashian’s brand will be dismissed within 45 days after the April 5, 2024 settlement date. The allegations were serious, suggesting that SKIMS had unjustly targeted and collected data on its customers, leading to claims of invasion of privacy.
This class-action suit, filed in the Northern District of California on May 3, 2024, accused SKIMS of using Meta Pixel technology to eavesdrop on website visitors’ communications as they searched for intimate wear products. Led by plaintiffs Catherine Porchia and Mathilda Silverstein, alleges that SKIMS has been using Meta’s Tracking Pixel technology to intercept and collect user data without their consent.
According to court documents, claimed that SKIMS used “secretly deployed spyware” to access her device and place a “trap and trace” tracking software. This software purportedly…
captured electronic impulses from the site, identifying the source of communication, including the identity and geolocation of every website visitor. This technology, designed to help brands assess the efficacy of their advertisements, allegedly enabled Meta to collect data on consumers without their consent.
Credit: SKIMS website It’s also alleged that a Meta’s Tracking Pixel, a snippet of code was embedded into the SKIMS website. This pixel tracks users’ interactions with the site, capturing data such as search queries and product views.
According to the plaintiffs, this data is then transmitted to Meta, allowing the tech giant to analyze and utilize it for targeted advertising and other purposes.
The plaintiffs argue that this practice constitutes wiretapping and eavesdropping, violating sections 631(a) and 632 of the California Invasion of Privacy Act (CIPA), prohibiting third-party wiretapping and recording confidential communications without consent…
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