Spyware Lawsuit Against Kim Kardashian’s SKIMS Settled

The legal drama that had overshadowed the celebrity shapewear brands’ otherwise stellar financial performance has finally been resolved. Thanks to their agreement, the lawsuit against Kardashian’s brand will be dismissed within 45 days after the April 5, 2024 settlement date. The allegations were serious, suggesting that SKIMS had unjustly targeted and collected data on its customers, leading to claims of invasion of privacy.

This class-action suit, filed in the Northern District of California on May 3, 2024, accused SKIMS of using Meta Pixel technology to eavesdrop on website visitors’ communications as they searched for intimate wear products. Led by plaintiffs Catherine Porchia and Mathilda Silverstein, alleges that SKIMS has been using Meta’s Tracking Pixel technology to intercept and collect user data without their consent.

According to court documents, claimed that SKIMS used “secretly deployed spyware” to access her device and place a “trap and trace” tracking software. This software purportedly…