Stanley 1913, the lifestyle brand synonymous with high-performance hydration and viral social moments, has teamed up with K-pop superstar JENNIE—a founding member of BLACKPINK—to launch the limited-edition Stanley 1913 x JENNIE Luxe Hydration Collection. Debuting September 18, this drop represents a significant intersection of fashion, music, and high-end utility against the backdrop of a global drinkware market that is forecast to approach $12 billion in 2025.
Collaboration That Blends Performance and Celebrity Style
JENNIE, already celebrated as a multi-hyphenate artist and trendsetter, brings her creative vision and global appeal to the capsule, infusing every detail with her personality. The two hero products, the Quencher® Luxe Tumbler (30 oz, $75) and the All Day Slim Luxe Bottle (12 oz, $45), both debut in a unique Midnight Ruby colorway and showcase signature JENNIE touches such as the NINIBARA (a capybara mascot created by JENNIE herself), a bear charm, and a personalized nameplate.
Functionality remains paramount: Double-wall vacuum insulation ensures up to 10 hours of temperature maintenance, while details like a soft silicone base and etched logos add a layer of sophistication. Signature silver floral accents, heart-shaped graphics, and sleek translucent handles create an accessory that’s both practical and aspirational, designed for those who want to hydrate in style.
Bringing Luxe to Everyday Hydration
Stanley’s new collection pushes the boundaries of everyday drinkware, evolving necessity into a statement. Consumer interest in premium, design-driven bottles and tumblers is surging—particularly among Gen Z and millennial shoppers—fueling explosive category growth. Stanley’s previous Quencher launches have sold out in hours, racked up billions of TikTok views, and spurred secondary resale markets, contributing to over 110 million organic views and a 2500% growth in TikTok followers between 2023 and 2024. At the heart of the collection are two inaugural Luxe products from the brand, delivering a premium experience for those who want to elevate their hydration accessories. The new 30 oz Quencher® Luxe Tumbler is a fitting debut for JENNIE’s bold, fashion-forward style. Each tumbler features a silicone base plus translucent Tritan™* handle and etched logo for an elevated look.
JENNIE herself shared: “I love how the products turned out, and I think fans will notice the ‘JENNIE’ touches that represent me. I hope they feel the personality and energy we poured into every detail.”
Retail Strategy and Social Activation
The Stanley 1913 x JENNIE collection is more than just a product launch: it’s a cultural moment, rolled out online, through select flagship events, and, for the first time, via Stanley 1913’s TikTok Shop. U.S. and global fans will be able to shop directly on TikTok’s integrated platform—a nod to changing digital buying behaviors and the growing importance of livestream retail.
Immersive consumer activations in cities like Seoul, Shanghai, Taipei, Los Angeles, Sydney, and more offer fans a backstage look at the collaboration’s design process, reinforcing Stanley’s position as a lifestyle brand at the intersection of culture, entertainment, and utility.
“We aim to surprise and delight customers around the world through authentic partnerships, and we found an ideal one in JENNIE,” said Matt Navarro, Global President of PMI WW Brands, LLC. “JENNIE’s ability to energize her fanbase and push boundaries makes her the ideal collaborator for Stanley 1913’s next chapter.”
Looking Forward: Redefining Everyday Essentials
Stanley’s 1913 innovative approach marks a shift in how utility products break through as icons of self-expression and celebrity fandom. With the global market for premium hydration products expanding at 8% CAGR and sales expected to surpass $12 billion in 2025, the brand’s embrace of fashion, community, and creator-led design is likely to inspire more partnerships bridging cultural relevance and next-gen performance.
The collection drops online and through retailers on September 18, with pre-sales available on TikTok Shop beginning September 17.
