Bansk Group, the New York-based private investment firm with over $3 billion in assets under management, has announced its definitive agreement to acquire a majority stake in BYOMA, the fast-growing, science-backed skincare brand that’s been making waves since its 2022 launch. The move positions BYOMA for accelerated growth, fueled by continued innovation and an expanded approach to consumer education and engagement.
Breaking the Mold in Skincare
“BYOMA is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community,” said Chris Kelly, Senior Partner at Bansk Group. “In what can often be a sterile and confusing category for consumers, BYOMA stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education. We’re excited to…
partner with Marc and the team to accelerate BYOMA’s mission and bring its barrier-boosting formulas to even more consumers.” BYOMA, founded by beauty entrepreneur Marc Elrick in 2022, has rapidly risen to prominence on the promise of clinically proven solutions and prestige formulas designed to strengthen and protect the skin barrier for healthier, better-looking skin.
Every BYOMA product is researched and developed to meet rigorous clinical and efficacy testing, resulting in visible, proven outcomes that have resonated with a growing base of skincare enthusiasts.
The brand’s five-step system is both approachable and practical, empowering consumers to design routines that meet their unique needs and goals.
The Skin Barrier Science Revolution At the core of BYOMA’s philosophy is the conviction that “most skin concerns originate from a compromised skin barrier.” As Marc Elrick, Founder and CEO at BYOMA, explains, “We created BYOMA to offer products specifically formulated to strengthen and maintain the skin barrier whilst delivering transformational results.” Over just three years, BYOMA has built sustained, explosive momentum, establishing itself as a key growth driver and top…
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