Starboard Luxury, the luxury division of Starboard Group, has reimagined at-sea retail by collaborating with The Ritz-Carlton Yacht Collection to unveil dedicated boutiques for Cartier, IWC Schaffhausen, and Piaget aboard the fleet’s newest superyacht, Luminara. Marking a first-at-sea for The Ritz-Carlton Yacht Collection, these elevated retail experiences invite guests to browse exceptional jewelry, Swiss timepieces, and accessories, all expertly curated by Starboard Luxury.
“Starboard Luxury is honored to bring together four of the world’s most renowned luxury brands, Cartier, IWC Schaffhausen, Piaget, and The Ritz-Carlton Yacht Collection,” said Stacy Shaw, Senior Vice President, Luxury & Resorts, Starboard Group. “This collaboration marks another expansion of our incredible partnership with The Ritz-Carlton Yacht Collection as we continue to create unparalleled luxury shopping experiences at sea.”
First-at-Sea Experiences Featuring World-Class Heritage Brands
On board Luminara, travelers can explore thoughtfully curated collections of Swiss timepieces from Cartier and IWC Schaffhausen, featuring select IWC models never before available at sea, as well as a distinguished range of fine jewelry and Swiss watches from Piaget. Throughout each voyage, Starboard Luxury hosts bespoke brand experiences for guests to learn about craftsmanship, history, and the unique identities of each maison, including private viewings, in-suite appointments, and personalized shopping assistance from expert ambassadors.
“Welcoming Cartier, IWC, and Piaget aboard Luminara reflects our ongoing commitment to creating exceptional, meaningful experiences at sea,” said Ernesto Fara, President of The Ritz-Carlton Yacht Collection. “Through our continued collaboration with Starboard Luxury, we’re able to bring guests closer to some of the world’s most respected luxury maisons, names that share our dedication to quality, craftsmanship, and heritage.”
An Exquisite Curation of Artisanal and Luxury Goods
Luminara’s boutiques also offer a sophisticated range of luxury and artisanal products curated for the discerning traveler. Guests can discover designer fine jewelry and accessories, resortwear, personal and home décor, vintage Hermès handbags, and unique gifts inspired by the yacht’s itineraries, which span the Mediterranean, Asia-Pacific, and Alaska.
Featured jewelry includes diamond, sapphire, and 18K gold from Greek designer Ileana Makri, gold statement pieces from French designer Lauren Rubinski, and a special men’s collection debut from Sydney Evan. Limited-edition offerings include innovative designs by 64Facets, gemstone creations from Nakard, and handcrafted pieces by Moritz Glik, famous for the Kaleidoscope Shaker™ technique.
Luxury accessories abound with coveted, one-of-a-kind vintage Hermès Birkin and Kelly bags, sustainable Stella McCartney handbags, embroidered Olympia Le-Tan clutches, and bold jewelry from designer Oscar de la Renta.
Exclusive Co-Branded Apparel and Resortwear Collections
The debut of Luminara introduces an exclusive, co-branded apparel line from Lululemon and The Ritz-Carlton Yacht Collection for both men and women—never before available at sea. Additional options feature elegant travel apparel from Anatomie and Peter Millar, plus adorable plush lions from Jellycat.
Resortwear selections highlight premium designers including Italy’s Max Mara, Forte Forte, and Milan’s La DoubleJ, with vibrant styles from Johanna Ortiz and luxury vacation and swimwear from Britain’s Orlebar Brown.
A New Standard for Luxury Experiences at Sea
Luminara, the third superyacht in The Ritz-Carlton Yacht Collection, made its debut on July 3, 2025. The yacht will spend its inaugural season sailing the Mediterranean before expanding to the Asia-Pacific later in the year and Alaska in summer 2026. With Starboard Luxury and The Ritz-Carlton Yacht Collection at the helm, Luminara is redefining luxury travel and shopping at sea, offering guests an unrivaled blend of heritage, elegance, and discovery at every destination.
