Sukoshi, the breakthrough Canadian-based Asian beauty retailer, is cementing its status as a North American market leader in K- and J-beauty with more than 20 U.S. stores planned for 2025, spanning from New York City to major shopping destinations nationwide. Founded in Toronto in 2018, Sukoshi has rapidly scaled its retail footprint with a mission to deliver an immersive, authentic Asian beauty experience to American customers.
Where and When: Expanding in Prime US Retail
Sukoshi’s flagship Upper East Side store in New York, opened September 2025 at 1542 Third Avenue, marks its 15th U.S. location, with ambitious plans to pass 20 stores before the end of the year.
With New York marking its 15th U.S. location, Sukoshi is on track to exceed 20 stores by year’s end. Upcoming openings include Lenox Square, Atlanta; Aventura Mall, Miami, Fla.; King of Prussia, Pennsylvania; and Bellevue Square, Seattle,” reports Chain Store Age and Fashion Network.
Stores will debut in top national retail hubs in:
- Atlanta (Lenox Square)
- Miami (Aventura Mall)
- Pennsylvania (King of Prussia)
- Seattle (Bellevue Square) — expanding the brand into regions known for high shopper engagement and beauty innovation.
Sukoshi’s Brand Model: Retailer, Accelerator, and Community Hub
Unlike traditional beauty chains, Sukoshi’s role is multifaceted:
- Brand Accelerator: Giving Asian brands direct access to U.S. retail, influencer activations, and real community-building via pop-up events and collaborations.
- Retail Experience: Each store features more than 200 Asian beauty brands, spanning skincare, makeup, fragrance, and health, plus interactive stations for personal consultations, exclusive launches (including viral Chinese brand Girlcult and cult skincare line Red Chamber), and digital sampling areas.
- Community-Driven: Their mission is to champion the brands, setting high standards and to create spaces where discovery and education make beauty more meaningful for every customer.
Why Sukoshi Leads in North American K-Beauty
Sukoshi has defined the category with several key moves. Offering both trending and emerging brands not typically available at larger retailers. Blending brick-and-mortar discovery, e-commerce, and influencer content for modern shoppers. Hosting expert-led workshops, live demos, and interactive product drops in every location
This approach is pivotal as American K- and J-beauty demand rises and big-box competitors seek unique, culturally rich product assortments.
The Roadmap: 2025 and Beyond
Sukoshi’s plan is to reach 40 U.S. stores by 2026, with the majority being highly immersive, large-format beauty flagships in Tier 1 malls and urban shopping corridors.
2025 includes five new launches in Miami, Seattle, Atlanta, and more. Continued association with Simon Property Group enables entry into premier mall real estate alongside brands like Neiman Marcus and Nordstrom
This strategy ensures exposure to high-value shopper demographics, from college-age beauty fans to luxury trendsetters.
Sukoshi forecasts more than 40 store locations by the close of 2026, highlighting a push for both breadth and depth in Asian beauty retail leadership.
Why It Matters: North American K-Beauty’s New Era
With its ambitious expansion, Sukoshi is transforming how Asian beauty reaches the U.S., challenging not only traditional beauty retail but also how brands themselves engage and grow.
“We are incredibly excited to bring Sukoshi Mart to the U.S. and to do so at such a premier shopping destination as Roosevelt Field,” said Linda Dang, CEO of Sukoshi Mart. “Our mission has always been to provide our customers with the best in Asian beauty and lifestyle, and we are committed to creating a shopping experience that is both culturally enriching, inclusive, and educational. This new store is a testament to our dedication to expanding our footprint and reaching more customers who are passionate about beauty and self-care.”
This experience-first retail model is set to define the next chapter for North American beauty, ensuring discovery and diversity are always at the heart of the shopping journey.
