Retail

ME+EM Accelerates U.S. Retail Expansion With New York Flagship and SoHo Boutique

ME+EM, the acclaimed British luxury womenswear brand, which made its U.S. retail debut with a series of new store openings in coveted American locales.

Published: Nov 13, 2025 12:05 PM Updated: Jun 8, 2026 1:53 AM

By Jeanel Alvarado

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ME+EM Accelerates U.S. Retail Expansion With New York Flagship and SoHo Boutique

ME+EM, the acclaimed British luxury womenswear brand, which made its U.S. retail debut with a series of new store openings in coveted American locales. After launching its first permanent U.S. location, the direct-to-consumer label quickly expanded throughout the Northeast and has set its sights on the West Coast as the brand cements its stateside presence and global ambitions.

A Royal Favorite Makes American Moves Founded by Clare Hornby in London, ME+EM has won a cult following for its intelligent style—timeless tailoring, elevated basics, and bold, versatile designs. The brand is regularly worn by international icons, including Kate Middleton and Sophie, Duchess of Edinburgh.

As reported by Town & Country and Yahoo, the U.K. label counts several members of the royal family as fans.

Hornby emphasizes the importance of physical retail for customer connection,”We’re very proud of the quality of our clothes, and this is something that even the most beautiful photography can’t always capture, so our stores are an essential part of how our customers experience the brand and our product.

It’s been hugely exciting to see the positive response from both new and existing customers coming into the store, and seeing the collections in person.” U.S. Flagship and New York Expansion Spring 2025 saw the inauguration of ME+EM’s first permanent U.S…

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ME+EM Accelerates U.S. Retail Expansion With New York Flagship and SoHo Boutique

ME+EM, the acclaimed British luxury womenswear brand, which made its U.S. retail debut with a series of new store openings in coveted American locales.

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