After navigating a challenging period of restructuring in early 2025, QUIZ Clothing, the popular UK-based womenswear retailer, is writing a bold new chapter. The company has officially announced plans to open between five and ten new UK outlets over the coming year, a confident step reflecting renewed consumer demand, store-level profitability, and the “fresh face” of its evolving retail experience.
CEO Sheraz Ramzan said, “We have evolved our retail formula and, encouraged by a strong uplift in [like-for-like] retail sales over the summer, we are confident the new strategy is working. The plan is to now expand in the right locations through units that provide the best possible backdrop for our extended product offering. This will be underpinned by an improved capex and return model with more flexible lease terms.”
New Blueprint: Store Design and Locations
QUIZ Clothing is centering the rollout on a new aspirational store concept, previewed at the recently opened Braehead, Glasgow location, a 1,800-square-foot flagship featuring white and gold interiors, digital screens, interactive displays, and an upgraded product experience. The next round of stores will prioritize regional growth, with a particular emphasis on London and southern England, where the brand sees substantial untapped potential and higher returns.
These new stores reflect more than a visual refresh; they signal a sharpened retail strategy. The environment was carefully designed to debut coordinated separates, contemporary tailoring, day-to-evening dresses, and greater attention on fit, extended sizing, and improved fabrications, upgrades which have immediately resonated with customers.
Rising Retail, Digital, and Franchise Momentum
QUIZ’s rebound isn’t isolated to brick-and-mortar. Backed by franchise partners, a growing concession network, and digital innovation, the brand is delivering a holistic UK retail strategy. The retailer currently operates 40 UK stores and partners with international franchise and online channels, combining strength in physical retail with growing e-commerce reach.
Following the operational streamlining that shuttered 23 loss-making stores earlier in 2025, QUIZ enjoyed a double-digit surge, clocking an average 14% rise in like-for-like store sales in July and August, with online sales up 5% in the same period. This blend of real-world and digital momentum mirrors broader shifts in UK high street fashion, where flexible omnichannel retail is winning out over legacy approaches.
Future Outlook
Beyond renewed UK store openings in 2025, QUIZ Clothing is clearly signaling an ongoing commitment to direct-to-consumer (DTC) innovation. Industry reports indicate that the next wave of QUIZ’s retail journey will be shaped by digital transformation, including new e-commerce experiences, expanded UK partnerships, and a likely focus on click-and-collect, mobile optimization, and localized inventory for 2026 and beyond.
QUIZ leadership points to a renewed focus on flexibility, aiming to strengthen in-person and digital channels alike. With additional new store formats, constant product refreshes, and the ability to adapt swiftly to market and consumer trends, QUIZ is well-positioned to resist the volatility that previously challenged its high street model. Franchise partnerships, an improved concession model, and enhanced online alliances are also feeding the growth machine.
