No longer reserved for ballroom opulence, Swarovski Crystals embodies joyful glamour. Casually adapted to our contemporary wardrobes, crystals become an everyday tool for self-expression. This evolution is illustrated in six faces of Bella Hadid represented by six color of crystal jewelry. Symbolic of a window into the world of Swarovski, each portrait is framed by a colored crystal aperture a cut in the octagonal shape of the brand’s logo, packaging, and signature Millenia Family.
“Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind.” –Giovanna Engelbert, Creative Director of Swarovski.
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