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Swarovski Announces Bella Hadid as New Face

Swarovski Announces Bella Hadid as New Face

Swarovski Announces Bella Hadid As New Face

No longer reserved for ballroom opulence, Swarovski Crystals embodies joyful glamour. Casually adapted to our contemporary wardrobes, crystals become an everyday tool for self-expression. This evolution is illustrated in six faces of Bella Hadid represented by six color of crystal jewelry. Symbolic of a window into the world of Swarovski, each portrait is framed by a colored crystal aperture a cut in the octagonal shape of the brand’s logo, packaging, and signature Millenia Family.

“Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind.” –Giovanna Engelbert, Creative Director of Swarovski.

“I was very familiar with Swarovski already. It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewelry brand of the future. Jewelry is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that” – Bella Hadid.

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