Timeline, the Swiss-born pioneer in cellular longevity and mitochondrial health, has announced a bold rebrand alongside a revitalized skincare portfolio—proclaiming a new era where science meets holistic wellness. The comprehensive transformation marks Timeline’s evolution from a science-focused longevity brand into a luxury wellness platform, firmly rooted in cutting-edge research and proven efficacy.
Science-Led Longevity Meets Holistic Wellness
“Timeline was born out of groundbreaking science, and this rebrand marks a pivotal evolution in our journey—from a longevity-first company to a wellness brand that empowers people to take control of aging at the cellular level,” says Brian Ray, Chief Executive Officer, Timeline. “Our renewed skincare portfolio reflects years of research into mitochondrial health and its profound impact on skin vitality. With Mitopure® at the core, we’re delivering not just visible results, but long-term skin health backed by science.”
This strategic rebrand repositions Timeline as a leader in consumer-facing, science-based beauty, giving the brand a fresh identity that mirrors its deep research heritage and vision for holistic health. The newly refreshed packaging delivers a sleek, modern, and scientifically grounded ethos, setting the stage for major impact in the burgeoning longevity sector.
Elevated Products With Proven Efficacy
The relaunch introduces Timeline’s updated skincare products, each formulated to renew cellular energy and vitality:
- Mito-Biotic Gentle Cleanser ($55): A rich cream turns into a silky foaming mousse that delivers a deep cleanse, thoroughly eliminating makeup and impurities while safeguarding the skin’s natural lipid barrier. Cleansing is the initial and essential phase of any skincare regimen, preparing the skin to fully absorb the benefits of subsequent treatments.
- Mito-Biotic Resurfacing Exfoliator ($70): A velvety leave-on serum exfoliator is infused with a multi plant-based acid complex to deliver powerful yet gentle chemical exfoliation. It instantly resurfaces and refines skin texture, free from irritation, while hydrating and calming the skin—preparing it for optimal absorption and effectiveness in the next steps of a skincare regimen.
- Mito-Biotic Firming Serum ($225): This fast-absorbing firming serum promotes skin’s cellular renewal using Mitopure®. It lifts and tightens the skin for a visibly firmer, more youthful appearance. Filled with antioxidant-rich actives, it brightens and boosts radiance while providing deep hydration for a luxuriously smooth, supple finish.
- Mito-Biotic Dewy Cream ($200): This weightless cream revitalizes skin cells using the potency of Mitopure® to diminish the look of fine lines and wrinkles. Mito-Biotic Dewy Cream envelops skin in a sheer veil of hydration, renewing tone and texture while immediately boosting the complexion with a dewy, radiant finish.
- Mito-Biotic Barrier Cream ($200): This boundless barrier cream saturates skin with moisture while wrapping it in a cushioned protective shield. Supercharged with Mitopure®, this rich cream blends into skin, boosting firmness and elasticity while visibly diminishing the appearance of fine lines, wrinkles, and imperfections.
- Mito-Biotic Eye Cream ($120): A lightweight nourishing cream absorbs swiftly into skin and instantly revives the delicate eye area with enduring moisture while reinforcing the skin barrier. The most complete, clinically-validated eye cream available targets every sign of aging across the entire eye orbital zone—hydration, fine lines and wrinkles, dark circles, and puffiness. Ophthalmologist-tested and free of fragrance.
More Than Skin Deep: Timeline’s Vision for Longevity
“We wanted the skincare rebrand to feel as powerful and elevated as the science behind it. This transformation isn’t just aesthetic—it’s a complete reinvention of the skincare experience,” shares Jaimee Holmes, Chief Brand Officer, Timeline. “Today’s consumers are looking for efficacy, integrity, and clinical validation in their routines, and Timeline delivers on all three. Our refreshed identity and product line honor our roots in cellular health while embracing a more holistic and luxurious approach to beauty and well-being.”
Timeline’s legacy of science-backed innovation is supported by over 50 patents and 11 gold-standard human clinical trials, ensuring the new formulations deliver the performance consumers expect and deserve. At the heart of the portfolio is Mitopure®, a proprietary form of Urolithin A proven to improve mitochondrial function—a key driver of cellular energy and healthy aging.
A Modern Wellness Experience Arrives
Backed by decades of clinical research, Timeline aims to redefine luxury wellness, marrying high-performance skincare standards with a consumer-friendly experience. The new packaging and messaging reflect a modern, sleek vision attuned to wellness, beauty, and longevity.
With Mitopure® as its foundation, the brand offers not only noticeable improvements but also sustained skin wellness, clinically supported by science.
