Chloé has made a decisive move into the Australian market with its first standalone boutique in Sydney, anchoring the French maison in one of the Asia Pacific region’s most dynamic luxury hubs. The new 117 square metre (1,260 square foot) space at 75 Castlereagh Street is more than a store opening; it is a physical statement of long-term commitment to Australia’s fast-maturing high-end fashion customer.
A milestone address in central Sydney
Opened on November 27, 2025, the Sydney boutique sits on Castlereagh Street, in the heart of the city’s luxury retail district, surrounded by fellow European maisons and premium jewellers. The location places Chloé alongside some of the most prestigious boutiques in Sydney, cementing the street’s role as a key destination for affluent local shoppers and international visitors.
The boutique spans 117 square metres, offering a full assortment of ready-to-wear, leather goods, footwear, and accessories, giving Australian clients access to the brand’s universe in one cohesive environment. For a market that has largely experienced Chloé through department stores, specialty partners, and e-commerce, the opening fills a clear gap in experiential luxury retail.
Design that channels Parisian roots
In line with the maison’s aesthetic codes, the Sydney store’s design language “encapsulates the DNA of the French Maison,” reinterpreting its roots in a timeless, open environment. The interior is built around a neutral, nude, and earthy palette, using beige limestone, stainless steel, and cognac leather to convey warmth and understated sophistication.
A curved central wall and mid-century inspired seating area soften the space and invite clients to linger, aligning with Chloé’s vision of free-spirited femininity rather than hard-edged luxury. Outside, a pressed metal awning references the house’s current Winter 2025 collection, creating a direct visual bridge between runway storytelling and the street-level façade.
Strategy: deepening Asia Pacific ties
For parent group Richemont and Chloé, the Sydney opening is positioned as a key step in a “multi-key strategy” in the Asia Pacific, where the brand is seeking to deepen regional connections and build localised customer bases.
Laurent Malecaze, president and CEO of Chloé, said, “This new address in Sydney allows us to deepen our connection with the region, where we’ll build a customer base and continue the Maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi key strategy in the Asia Pacific markets.”
By investing in a permanent boutique rather than relying solely on wholesale or travel retail, Chloé gains greater control over assortment, visual merchandising, and clienteling in Australia. It also positions the maison to host events, exclusive capsule drops, and private appointments that strengthen loyalty among Sydney’s high-value fashion clientele.
What Australian shoppers can expect
Inside the Castlereagh Street boutique, shoppers will find full ready-to-wear collections alongside signature bags, shoes, and accessories, allowing for complete look styling in store. The space is designed to feel intimate rather than imposing, reflecting Gaby Aghion’s founding vision of luxury ready-to-wear that liberates women from overly formal fashion.
Opening hours run from 10:00 to 18:00 on Monday to Wednesday, 10:00 to 19:00 on Thursday, and 10:00 to 18:00 from Friday to Sunday, aligning with the surrounding luxury precinct’s trading patterns. For local clients who previously had to travel overseas to access the fullest breadth of the collection, the boutique offers immediate access to seasonal pieces and house icons without leaving Sydney.
Chloé’s heritage and future direction
Founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who pioneered luxury ready-to-wear, Chloé has long championed ease, femininity, and modernity over rigid couture. Today, under creative director Chemena Kamali, the maison continues to develop that free-spirited vision, which is now expressed physically in Australia for the first time.
The Sydney boutique reflects this evolution: a modern space that honours the brand’s heritage while speaking to a new generation of Australian luxury consumers seeking both design credibility and an elevated in-person experience. As tourism flows and domestic spending remain strong in Sydney, the store is well placed to become a high-impact touchpoint for Chloé’s global network.
