olaplex

How Olaplex Tapped Into TikTok Trends to Reach Billions of Customers

OLAPLEX, the innovative hair care brand that pioneered the bond-building hair category, has taken the world by storm with its cleverly branded hashtag, #OLAFLEX.

Olay & Pantene Collaborate To Launch Into Ulta Beauty Stores

Procter & Gamble’s beauty brands, OLAY and Pantene, have introduced a new personalized beauty line called Boosters, exclusively available at Walmart.

Olaplex Launches Into Ulta Beauty Stores

OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online.