OLAPLEX to Launch Retail Products at Ulta Beauty Stores and Online - RETAILBOSS
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OLAPLEX to Launch Retail Products at Ulta Beauty Stores and Online

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OLAPLEX to Launch Retail Products at Ulta Beauty Stores and Online

Olaplex, an innovative, science-enabled, technology-driven beauty company focused on delivering patent-protected premium hair care products to professional hair salons, retailers, and everyday consumers, today announced the expansion of its distribution with Ulta Beauty.

Building on OLAPLEX’s success with its recent launch of professional hair products in Ulta Beauty salons, the Company’s retail products will be available at each of the leading beauty retailers’ more than 1,250 stores and on ulta.com beginning January 2022.

“We are thrilled to expand our successful salon partnership with the introduction of our innovative, bond-building prestige haircare retail product offering at Ulta Beauty,” said JuE Wong, OLAPLEX president and chief executive officer.

“Guests visiting Ulta Beauty salons have experienced the benefits of OLAPLEX. And, as we launch in January, they will find our products for purchase at the front of the store allowing them to achieve their hair goals with each home use.

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This expansion compliments our current specialty retail presence, further advancing our positioning as a leader in haircare. We believe this represents another indication of the strong momentum we have as we enter 2022.”

OLAPLEX’s award-winning products are sold through a global omni-channel platform serving the professional, specialty retail, and direct-to-consumer channels.