OLAY and Pantene Launch Personalized Beauty Line At Walmart

OLAY North America and Pantene North America, in collaboration with Walmart, have launched new Boosters. Through rigorous consumer testing and insights, OLAY and Pantene R&D teams discovered that consumers desire unique beauty solutions based on individual needs. Featuring simple formulas with highly sought after ingredients, the OLAY and Pantene Boosters are crafted with no parabens, no mineral oil and no fragrance. Some of the most notable transformations start with small, simple steps – like adding an ingredient-focused serum to your daily beauty routine. To create the innovations, OLAY and Pantene leveraged insights which showed that a top trial barrier for consumers was the belief that stores “don’t have products specific to my hair or my skin.” Seeking to deliver on the consumers’ demand for personalization and value, Boosters represent a game-changing launch set to raise the bar for beauty customization offerings at mass retail. To further simplify the shopping experience, in collaboration with Walmart, OLAY and Pantene developed an online quiz to help consumers find the Boosters best suited for their individual hair and skin goals. Beginning April 6, 2022, consumers can visit haircode.com/personalizeyourbeauty and take a three-minute assessment that factors in their hair and skin concerns, types, preferred routines, and relevant personality traits to suggest personalized product recommendations. Additionally, the site will provide information on key ingredients, benefits and easy access to shop on Walmart.com.