TikTok
Deinfluencing, the diminishing reliance on traditional influencers, has become a defining trend in the social media landscape 2025.
Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content.
OLAPLEX, the innovative hair care brand that pioneered the bond-building hair category, has taken the world by storm with its cleverly branded hashtag, #OLAFLEX.
Kylie Cosmetics, a popular beauty brand founded by Kylie Jenner, has experienced a significant loss of customers following the tragic events at the Astroworld Festival in Houston.