TikTok

How Olaplex Tapped Into TikTok Trends to Reach Billions of Customers

OLAPLEX, the innovative hair care brand that pioneered the bond-building hair category, has taken the world by storm with its cleverly branded hashtag, #OLAFLEX.

Kylie Cosmetics Loses Fans After Astroworld Tragedy

Kylie Cosmetics, a popular beauty brand founded by Kylie Jenner, has experienced a significant loss of customers following the tragic events at the Astroworld Festival in Houston.