Kylie Cosmetics, a popular beauty brand founded by Kylie Jenner, has experienced a significant loss of customers following the tragic events at the Astroworld Festival in Houston. The festival, headlined by Jenner’s boyfriend Travis Scott, resulted in the deaths of eight people and left dozens injured due to a crowd surge during Scott’s performance.
Jenner expressed her devastation over the incident on Instagram, stating that she and Scott were “broken and devastated” by the tragedy. However, her response was met with backlash after she posted a video showing an ambulance trying to navigate through the concert crowd. Although Jenner eventually deleted the video and clarified that they were unaware of any fatalities until after the show, fans remained unhappy with her actions.
The negative response to Jenner’s handling of the situation has led to a decline in support for her cosmetics brand. Some TikTok users have even shared videos of themselves throwing Kylie Lip Kits in the trash. As a result, Kylie Cosmetics may lose millions of dollars due to lost business partnerships and decreased sales. A source cited by The Sun claims that Kris Jenner, Kylie’s mother and manager, is in “crisis mode” as the longer the companies go without being active on social media or promotion, the more sales go down, potentially resulting in millions of dollars in losses.
Despite the recent challenges, Kylie Cosmetics remains a massive player in the beauty industry. According to Statista, 12% of cosmetics and makeup users in the United States use Kylie Cosmetics, with 9% of users likely to use the brand again. However, the impact of the Astroworld tragedy on the brand’s reputation and customer base cannot be ignored, and it remains to be seen how Kylie Cosmetics will recover from this setback.