Tanger, the leading owner and operator of outlet and open-air retail shopping destinations, will bring five additional Sephora stores to its shopping centers this year, significantly advancing Tanger's offerings in the beauty and wellness category. Sephora, a leader in prestige omni-retail with over 2,700 stores across 35 countries, including 500 locations across the Americas, will be a valued addition to Tanger's expanding roster of high-demand brands. The partnership is set to enrich the shopping landscape at Tanger properties significantly.
"As the category's leading prestige retail brand, Sephora will bring an elevated and aspirational beauty experience to our centers and enable us to offer our guests a comprehensive suite of price points and products in the beauty category," said Justin Stein, Executive Vice President of Leasing for Tanger. "We believe this will be a very successful partnership for both our companies as Sephora continues to expand its presence with Tanger."
Expanding to Tanger properties is another step in Sephora's ongoing growth strategy, which includes broadening its reach through partnerships with key retail players. This move complements Sephora's existing outlets and helps anchor the brand more firmly in places frequented by dedicated beauty enthusiasts and savvy shoppers looking for quality and value.
For Tanger, this expansion is part of a broader strategy to enhance the appeal of its outlet centers by incorporating prestigious and high-demand brands such as Sephora, Ulta Beauty, and Bath & Body Works. One notable location where customers can enjoy this partnership's benefits is the Bridge Street Town Centre in Huntsville, Alabama, Tanger's premier lifestyle shopping and dining destination.
The five new Sephora locations, each averaging approximately 5,000 square feet, will open later this year in Tanger's shopping centers in Charleston, S.C.; Deer Park, N.Y.; National Harbor, Md.; Palm Beach, Fla.; and Phoenix/Glendale, Ariz. Sephora has one existing location at Bridge Street Town Centre, Tanger's premier lifestyle shopping and dining destination in Huntsville, Ala.The store was in operation when Tanger acquired that center in late 2023.
"We continue to evolve our centers into true destinations by elevating and diversifying the overall brand and category mix across our portfolio, bringing in new, high demand categories and brands to attract the next generation of shoppers," added Stephen Yalof, President and Chief Executive Officer. "The expanded partnership with Sephora is an exciting step in Tanger's growth."
Tanger has leased nearly 200,000 square feet of new-to-portfolio brands since January 2023. Sephora's esteemed brand appeal and diverse product offerings are well-positioned to capture the interest and loyalty of a new generation of shoppers. This strategic expansion enhances Tanger's retail portfolio. It solidifies Sephora's presence as a key player in the beauty retail space, promising a bright and engaging future for shoppers at Tanger properties.
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