Tanishq, a leading jewelry retailer in India, has announced its further expansion into the United States market by opening two new retail stores in Houston and Frisco, Texas. Following the flagship store's inauguration in January this year in Iselin, New Jersey, was only the beginning of their US presence.
With the addition of these new locations, Tanishq aims to better serve the Indian American community in Texas, which boasts the second-largest Indian American population in the country.
Texas is home to over 450,000 Indian Americans, with most residing in the state's large metropolitan cities, including Houston and Dallas-Fort-Worth, which is only 30 miles away from the new Frisco storefront. While the brand has been available online in the US for almost two years, Tanishq hopes to enhance its accessibility to the community in these markets with its exclusive collections, Dharohar and Tales of Mystique, through these new locations.
Tanishq's CEO, Kuruvilla Markose, explains the origin of the brand's name, stating that it signifies an ornament that adds to the beauty and elegance of women. "With over 410 stores, we have now opened two more in the state of Texas, bringing artfully crafted jewelry to the Indian diaspora residing in Houston and Frisco. As a true Tata brand, we aim to delight our customers and welcome endless visitors from all over the world to come enjoy the magic behind these designs crafted by our designers and artisans."
The Frisco store, spanning over 5,000 square feet, and the Houston store, spanning 3,800 square feet, offer over 2,000 unique designs in 18 and 22 KT gold and diamond jewelry, solitaires, and colored stones. The stores recently held inaugural events in late November, showcasing exquisite, one-of-a-kind collections.
Amrit Pal Singh, Business Head of Jewelry, emphasizes Tanishq's dedication to catering to the diverse preferences of the Indian audience spread across the United States. The brand's expansion is aimed at providing a wide range of exquisite jewelry for any occasion.
Both stores are now open to the public, with the Frisco store located at 2809 Preston Road, Suite No 1200, Frisco, Texas, US, 75034, and the Houston store at 2335 Post Oak Blvd, Houston, Texas, US, 77056. For more information, visit www.tanishq.co.in or follow TanishqUSA on Instagram and Facebook.
