Lulu’s Fashion Lounge Opens New Retail Location in Los Angeles

Each floor tells a story and provides a unique shopping experience, where customers can make new discoveries at every step. The storefront features a carefully curated selection of Lulu’s must-have separates, dresses, accessories, and going-out looks.

The store selection is refreshed weekly, giving in-store shoppers a first look at what’s new at Lulu’s. The new store follows the success of Lulu’s previous pop-up experience in LA, which has become a business hub for the brand.

According to Lulu’s CEO Crystal Landsem, “Shoppers want to touch and feel and immerse themselves in brands, and our new storefront delivers this in spades.” The store features a social environment with Instagrammable vignettes unique to Lulu’s, curved display fixtures, layered textures, mosaic patterns, and pops of neon and brushed silver.

The exterior of the store offers additional backdrops for social conversation with a custom billboard spotlighting Lulu’s campaign messaging…