Casual fashion isn’t just a Western comfort zone, it’s a global mindset, and some of the most relaxed dressers aren’t the ones you might expect. A new survey from Statista Consumer Insights across 32 countries shows that while English speaking nations still lean heavily casual, the true champions of joggers, jeans and T‑shirts are in Asia.
Asia’s Surprising Casual Fashion Champions
According to the survey, 84% of respondents in the Philippines said they regularly wear casual fashion, the highest share in the entire sample. Close behind is Singapore at 82%, a surprise given its reputation for polished, preppy, and high end style.
The data also highlights Indonesia, where 78% of respondents embrace casual looks, underscoring how strongly relaxed dressing anchors everyday wardrobes across Southeast Asia. Together, these markets show that comfort driven style is just as embedded in Manila and Singapore as it is in any Western city.
English Speaking Countries Still Love Their Jeans
The stereotype of casual obsessed Americans isn’t entirely wrong but the U.S. no longer tops the list. In the survey, 69% of respondents in the United States said they regularly wear casual fashion.
By contrast, 76% of people in the United Kingdom and 80% in Australia reported the same, suggesting that Brits and Aussies are even more attached to easy, laid back dressing than their American counterparts. For brands, this reinforces the strength of casual categories across all three markets, but with particularly strong traction in London and Sydney.
Italians Go Casual More Than Expected
One of the standout surprises comes from Italy, often associated with tailoring and polished elegance. Here, 68% of respondents said they regularly wear casual fashion nearly matching the U.S..
At the same time, only about 21% to 22% of Italians described themselves as frequent wearers of traditional, formal or business casual styles. This suggests that even in the land of sharp suits and la dolce vita, the everyday uniform has shifted firmly towards denim, tees and relaxed silhouettes.
Germany And Sweden Quietly Step Away From Casual
Not every European country is committed to casual. In Germany, just 36% of respondents said they regularly wear casual outfits, making it one of the least casual markets in the study.
But this doesn’t simply translate to more suiting. Around a third of Germans lean into streetwear or urbanwear, and many define their style as vintage, “other” or even “don’t know,” pointing to a fragmented, eclectic wardrobe rather than a single dominant dress code.
Sweden mirrors Germany in how often it ditches casual wear, but channels that choice into traditional looks and athleisure instead. For retailers, both countries may require a more nuanced mix of streetwear, performance pieces, and heritage leaning styles rather than a pure casual push.
Where Casual Isn’t King
A notable non European outlier is Saudi Arabia, where the majority of respondents do not favor casual clothing. Instead, style preferences spread across the full spectrum of modern and traditional dress, creating a more balanced mix than in markets where jeans and T‑shirts dominate.
This eclectic profile suggests that any “one note” casual strategy will miss key segments in Saudi Arabia, where cultural dress, modest fashion, and contemporary trends coexist. For brands, it’s a reminder that regional context still matters deeply, even in a world where hoodies and sneakers feel universal.
