Todd Krinsky is the President and Chief Executive Officer of Reebok, a legendary global sportswear brand. Appointed CEO in September 2022, Krinsky embodies a rare dedication—spending nearly 33 years at the company, climbing from the mailroom to the top office.
Early Life and Career at Reebok
A lifelong sneaker enthusiast, Krinsky began selling shoes at age 16, then joined Reebok in 1992, starting as a Footwear Development Manager. By 1994, he was a Merchandise Manager, steadily advancing through divisions and leadership posts:
- Director of Footwear Development (1997–1999)
- Senior Director, Youth Sports Division (2000–2001)
- Vice President, RBK Division (2001–2006)
- Global VP, Sports Marketing Division (2006–2011)
- Global VP, Classics Division (2011–2017)
- SVP / Chief Product Officer (2017–2022)
- President & CEO (2022–present)
Through these positions, he led product innovations, category growth, and global campaigns.
Achievements and Impact
Krinsky helped define Reebok’s modern brand and business. In the 2000s, he shaped youth, basketball, and Classics divisions, reviving iconic lines such as Classic Leather and Club C. His influence was critical in partnerships with superstars like Jay-Z, Pharrell Williams, 50 Cent, and Cardi B, launching the pioneering S. Carter Collection—the first major fusion between a sports brand and a hip-hop artist.
Krinsky is credited with leading Reebok’s “irreverent” brand narrative, combining athletic heritage with disruptive innovation.
Recent Development
When Reebok was acquired by Authentic Brands Group (ABG) from adidas in 2021, Krinsky helped transition the brand and lead a new global strategy. As CEO, he launched campaigns celebrating sports culture and diverse athletic voices, including the “Sport is Everything” brand anthem in November 2024.
Krinsky is widely recognized for reviving Reebok’s Basketball division, bringing back icons like Shaquille O’Neal and Allen Iverson. He prioritizes merging Reebok’s historic athletic culture with modern influencers and new sport categories.
In interviews, Krinsky has described his leadership as both “forward-thinking and risk-taking,” combining Reebok’s 130-year heritage with start-up energy. Recent press has lauded his vision for collaborative product launches and global expansion.
Table: Career Milestones and Achievements
| Year | Milestone | Role | Location |
| 1992 | Joined Reebok as Footwear Development Manager | Entry | Boston, MA |
| 1994–2001 | Advanced through leadership roles | Merchandise/VP | Boston, MA |
| 2001–2011 | VP, RBK Division and Global Sports Marketing | Growth/Branding | Boston, MA |
| 2011–2017 | Global VP, Classics Division | Heritage Revival | Boston, MA |
| 2017–2022 | SVP/Chief Product Officer, Global Product | Global Expansion | Boston, MA |
| 2003 | Jay-Z S. Carter Collection Partner | Marketing Lead | USA |
| 2021 | Supported acquisition by ABG | Brand Transition | Boston, MA/New York, NY |
| 2022 | Appointed President & CEO | CEO | Boston, MA |
| 2024 | “Sport is Everything” brand anthem | Campaign Lead | Global |
| 2025 | Basketball Division Revival | Division Leader | Global |
For over three decades, Todd Krinsky has been the heart, soul, and brains behind Reebok’s creative growth and cultural relevance. From the mailroom to the CEO suite, Krinsky exemplifies persistence, authenticity, and innovative vision, evolving Reebok for new generations while honoring its athletic heritage. Industry peers, athletes, and sneaker aficionados alike recognize his imprint on both business and pop culture.
