Tommy Hilfiger has turned the fashion world’s attention once again to its youthful, expressive energy with the unveiling of the Tommy Girl Fall 2025 campaign, a bold continuation of the label’s reimagined legacy under the PVH Corp. family. Building on Tommy Hilfiger’s long-standing celebration of individuality, inclusion, and bold redefinitions of prep, the new campaign connects New York’s brimming creativity with a new generation’s self-styled freedom.
New York Energy Meets Iconic American Prep
The Tommy Girl Fall 2025 collection, part of the broader TOMMY JEANS Fall 2025 campaign, transforms New York City into a living, breathing character. The campaign, photographed by Clara Balzary and styled by Margherita Moro, evokes the brand’s signature attitude — blending archival prep with cultural grit. Each image pulses with the vibrancy of the five boroughs, mirroring the multicultural energy that defines Tommy Hilfiger’s DNA.
A Cast That Reflects Global Creativity
Led by Jang Won Young, the South Korean singer and global TOMMY JEANS ambassador, the cast includes Samara Cyn, Lindsay Vrckovnik, Eniola Abioro, Valentino Bonaccio, Phil Soda, and Ivan Wang, collectively representing the new face of style and individuality. Seen lounging on Brooklyn stoops or striding through SoHo streets, the models encapsulate the effortless blend of streetwear and prep that has come to define the Hilfiger aesthetic.
Each look merges comfort and confidence, oversized rugby shirts, cropped varsity jackets, frayed denim, and baby tees. The creative direction channels ease and empowerment, echoing the impact of the Tommy Girl archetype that has persisted for over two decades.
The Continued Story of Tommy Girl
The Tommy Girl narrative began in the 1990s as a fragrance, capturing the carefree optimism of the decade. Its return as a full fashion line marks a continuous dialogue between the past and the present. The new Tommy Girl capsule, now heading into Fall 2025, builds on Aleali May’s earlier creative input from Spring and fuses prep with raw edge. Standout staples such as distressed skirts, shrunken tees, and star-spangled denim skirts redefine the youthful style codes of American cool.
Inspired by Fall 2025’s Collective Vision
The broader Fall 2025 theme, which debuted globally through The Hilfiger Racing Club collection on August 26, 2025, infuses the spirit of luxury motorsport nostalgia into Tommy Hilfiger’s polished prep identity. “Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger in a press release. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”
This creative renewal runs through the Tommy Girl line, too, a mature yet youthful interpretation of prep blended with the spontaneity of streetwear. Tommy’s team also celebrates 40 years of the brand’s foundation, marking a season of reflection and energy felt across flagship cities, including Paris, New York, and London.
The Textures and Silhouettes of Fall
The Tommy Girl Fall 2025 capsule weaves together tactile contrasts, plush teddy fleece and worn denim, cropped coats layered over preppy knits — all interpreted through the brand’s core palette of red, white, and blue. Shackets, cropped puffers, and shearling-accented outerwear elevate everyday dressing, creating fluid movement from daywear to street ensembles.
In alignment with Hilfiger’s long-term commitment to sustainability, the Fall 2025 lineup also incorporates recycled materials and responsibly sourced cotton, reflecting PVH Corp.’s sustainability roadmap for 2030. Brands like Calvin Klein and Tommy Hilfiger have already ramped up sustainable initiatives through partnerships with platforms like Nykaa and SailGP.
Revisiting Prep for a New Age
The renewed prep styling experiments with contrast — varsity stripes colliding with leather, silky knits paired with rugged denim, and miniskirts modernized with exaggerated tailoring. The result: a multidimensional collection that feels current without losing its nostalgic roots.
Tommy Hilfiger’s collaboration with creative consultant Aleali May also underlines this generation’s fluid relationship with fashion, reimagining femininity through resilience and self-expression.
A Global Launch With Cultural Reach
The Tommy Girl Fall 2025 capsule and the TOMMY JEANS Fall 2025 collection officially launched on October 8, 2025, in flagship retail boutiques and select global partners. The campaign has been amplified online with fan-generated styling contests, digital set designs, and collaborations with creators across TikTok and Instagram, continuing Tommy Hilfiger’s reputation for innovation in digital storytelling.
The Spirit That Defines an Era
Forty years after founding the brand, Tommy Hilfiger remains a figure of enduring cultural influence. From exclusive Parisian soirées celebrating The Hilfiger Racing Club to collaborations with boundary-pushing creatives, the Fall 2025 narrative signals a celebration of past, present, and future.
