Starbucks and Hello Kitty Join Forces for Holiday 2025 Collection

A Collaboration Steeped in Shared History “Starbucks and Hello Kitty have strong fandoms and deep roots in culture,” Kap Pitarys, director of U.S. merchandise for Starbucks, said in a statement. “Interestingly, both were born in the ’70s – Hello Kitty in 1974 and Starbucks in 1971.

We’re excited to bring back that nostalgic vibe with this special collaboration this holiday season.”  For Starbucks, the partnership is an invitation to expand its brand storytelling beyond coffee.

For Sanrio, it’s a golden opportunity to reintroduce Hello Kitty to a North American retail landscape increasingly driven by collectable collaborations and nostalgia-driven marketing campaigns.

This marks the first time a full-scale Starbucks x Hello Kitty collection will be available in North America, following successful pop-ups and limited releases in Asia…