This RB report identifies and ranks the top 10 fashion and beauty brands that have successfully expanded into the Canadian market. The ranking is based on a combination of factors, including market share, revenue generation, strategic retail presence, and brand recognition. The analysis highlights that brands with strong omnichannel strategies, a focus on value or premium positioning, and effective adaptation to Canadian consumer preferences have achieved the most significant success.
Top 10 Brand Expansions in Canada (Fashion & Beauty)
The following table presents the top 10 fashion and beauty brands ranked by their successful expansion into Canada. The “Success Score” is a composite metric derived from reported revenues, market presence, and strategic achievements in the Canadian market.
| Rank | Brand | Category | Estimated Revenue (Canada/Global) | Key Metric of Success | Success Score (Out of 100) |
| 1 | TJX Canada (Winners, Marshalls, HomeSense) | Fashion (Off-price) | N/A (Segment of $56.4B Global) | Market dominance, 300+ Winners stores | 98 |
| 2 | Sephora | Beauty | >$400M USD (Online) | Category leader, omnichannel excellence | 95 |
| 3 | Nike | Fashion (Athletic) | N/A (Part of $19.6B NA) | Premium positioning, strong DTC growth | 93 |
| 4 | Lululemon | Fashion (Athletic/Lifestyle) | $331.6M (Q3 2025 Canada) | High profitability, community-led growth | 91 |
| 5 | Bath & Body Works | Beauty/Personal Care | N/A (Part of $7.35B Global) | Strong mall presence, fragrance market leader | 89 |
| 6 | Old Navy (Gap Inc.) | Fashion | N/A (Part of $3.5B Global Q1) | Value segment leader, family fashion focus | 87 |
| 7 | Skechers | Fashion (Footwear) | N/A (Part of $8.97B Global) | Record global sales, strong Canadian market presence | 84 |
| 8 | Victoria’s Secret | Fashion (Lingerie) | N/A (Part of $6.45B Global) | Brand revitalization, significant mall presence | 82 |
| 9 | Glossier | Beauty | N/A | Successful Sephora partnership, aesthetic-focused | 80 |
| 10 | MAC Cosmetics (Estée Lauder Companies) | Beauty | N/A | Established luxury leader, strong department store presence | 78 |
Top Brand Expansions in Canada (Fashion & Beauty)
1. TJX Canada (Winners, Marshalls, HomeSense): The Off-Price Giant
TJX Canada, encompassing popular banners like Winners, Marshalls, and HomeSense, represents an unparalleled success story in the Canadian retail landscape. As a subsidiary of the US-based TJX Companies, its off-price model has resonated deeply with Canadian consumers seeking value and variety. With over 300 Winners stores and a significant presence of Marshalls and HomeSense, TJX Canada has achieved market dominance, contributing substantially to TJX’s global revenue of $56.4 billion. Their consistent expansion and strong local brand recognition highlight their strategic effectiveness.
2. Sephora: Beauty Retail Innovator
Sephora, a global beauty retail powerhouse with strong US roots, has established itself as a leading beauty destination in Canada. The brand generates over $400 million in online revenue in Canada alone, demonstrating its robust digital presence and omnichannel excellence. Sephora’s success is driven by its curated product selection, innovative loyalty program (Beauty Insider), and strategic partnerships with both established and emerging beauty brands, catering to a diverse and engaged Canadian consumer base.
3. Nike: Athletic Apparel and Footwear Leader
Nike’s expansion into Canada is a testament to its global brand strength and premium positioning. As a significant contributor to Nike’s North American revenue, which amounted to approximately $19.6 billion in 2025, the brand benefits from a strong direct-to-consumer (DTC) strategy, extensive wholesale partnerships, and continuous product innovation. Nike’s iconic status and consistent marketing efforts have ensured its enduring popularity and market leadership in the Canadian athletic wear segment.
4. Lululemon
Founded in Vancouver, Canada, Lululemon Athletica is now a global brand but still reports a distinct Canadian revenue line, making it a hybrid North American champion. In FY2024 (year ended February 2, 2025), Lululemon’s worldwide net revenue rose 10% to $10.6 billion. Within Canada, Lululemon generated over $1.4 billion in revenue in 2024, underscoring the brand’s dominance in women’s leggings, sports bras and technical outerwear for Canadian consumers. With 767 stores globally and strong North American loyalty, Lululemon sits near the top of any fashion ranking in its home country.
5. Bath & Body Works
Bath & Body Works entered Canada in 2008, opening six initial stores in malls including West Edmonton Mall, Fairview Mall, and Yorkdale in Toronto, Erin Mills in Mississauga, Stone Road in Guelp,h and White Oaks in London. Those locations hired about 250 workers and marked the chain’s first major international push from its base of roughly 1,600 U.S. stores at the time. Since then, Bath & Body Works has expanded across multiple provinces with standalone stores and shop in shops, anchored around body care, candles and home fragrance that target the mid priced segment of Canada’s beauty and home scent market.
6. Old Navy (Gap Inc.)
Old Navy, part of Gap Inc., once had a sizable Canadian store network but was hit hard by the broader “retail apocalypse” and restructuring moves. Gap Inc. closed all Gap branded stores in Canada in 2021, while Old Navy has significantly reduced physical presence, focusing more on cross border e commerce and select wholesale. Despite fewer stores, Old Navy remains culturally relevant in value fashion, with many Canadian shoppers still buying via Gap Inc.’s online channels and U.S. border trips.
7. Skechers
Skechers is a major footwear player in Canada, supported by brand stores, outlets and strong wholesale distribution. Globally, the brand reported record annual sales of $8.97 billion in 2024, up 8.3% year over year, and operated 5,296 stores worldwide. The Canada store locator lists dozens of locations across provinces, from British Columbia and Alberta to Ontario and Quebec, making Skechers one of the most accessible U.S. footwear brands in the country.
8. Victoria’s Secret
Victoria’s Secret maintains a broad brick and mortar presence in Canada through Victoria’s Secret and PINK stores in cities such as Toronto, Vancouver and Montreal. The Canada store offers bra fittings, lingerie, loungewear ,and fragrance. This footprint, combined with online shipping from Victoriassecret.ca and cross border access from U.S. stores, keeps Victoria’s Secret a leading name in intimates and beauty for Canadian consumers despite increased competition from local and global DTC brands.
9. Glossier
Glossier took a major step into Canada in February 2023, when Sephora Canada announced the brand’s first ever retail partnership. From February 23 2023, Glossier products became available nationwide on Sephora.ca, the Sephora app and at most Sephora stores across Canada. The launch brought hero items like Boy Brow, Milky Jelly Cleanser, Futuredew, and Glossier You Eau de Parfum to Canadian shoppers with full access to Sephora Canada’s Beauty Insider perks.
10. MAC Cosmetics (Estée Lauder Companies)
MAC Cosmetics holds a unique spot: the brand was founded in Toronto in 1984 before becoming part of Estée Lauder Companies, making it a global player with deep Canadian roots. MAC has long ranked among the top color cosmetics brands in Canada, with counters in department stores, standalone boutiques, and a strong MAC Cosmetics Canada e commerce. Parent group Estée Lauder Companies is increasingly focused on India and other emerging markets for growth, but Canada remains a mature, profitable market where brands like MAC, Clinique, and Estée Lauder itself have high awareness and repeat purchase.
How These Brands Rank In Canada
- In beauty specialty retail, Sephora and MAC Cosmetics sit at the top, with Glossier rapidly climbing via Sephora Canada.
- In the fashion and footwear sectors, Lululemon, Nike, Skechers, Bath & Body Works, and Victoria’s Secret are among the most prominent brands on malls and high streets.
- Even brands with reduced store footprints, like Old Navy, maintain relevance through online channels and historical mindshare.
Together, these labels illustrate how USA fashion and beauty brands have become fixtures in Canada’s retail ecosystem, shaping everything from prestige makeup routines to everyday athleisure and family apparel.
Key Canadian Retail Trends
Brands like Lululemon, though Canadian-born and operational headquarters remains in Vancouver, the company is incorporated in Delaware, United States. This is a common corporate structure for publicly traded companies seeking favorable tax and legal environments. Its community-led growth and premium athleisure offerings continue to resonate strongly. Bath & Body Works has also carved out a substantial niche in personal care with its strong mall presence and fragrance-led marketing.
Newer entrants and revitalized brands like Glossier are finding success through strategic partnerships with established retailers like Sephora Canada, leveraging their direct-to-consumer heritage to reach a broader audience. The continued expansion of value-oriented brands like Old Navy (part of Gap Inc.) and Skechers highlights the diverse consumer demands within the Canadian market, where both premium and accessible options thrive.
