This RB report identifies and ranks the Top 10 Most Mentioned Wellness & Supplement Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram, providing a comprehensive view of brand visibility and positive sentiment across the most influential social media channels. The report highlights the significant impact of viral trends, celebrity endorsements, and educational content in driving brand success in the wellness sector.
The wellness and supplement influencer market is characterized by a blend of viral product trends, celebrity influence, and a growing demand for science backed, transparent formulations. Bloom Nutrition and Lemme emerge as co leaders, showcasing the power of accessible, trend driven products and strong celebrity backing. The report underscores the continued dominance of brands that effectively leverage both high volume, viral content on TikTok, and aspirational, trust building narratives on Instagram.Â
Our Ranking Criteria
To provide a comprehensive and nuanced ranking, a custom scoring system was developed, weighting two critical social media performance indicators (KPIs) for the wellness and supplement sector in 2025:
| KPI | Weight (Max Points) | Data Source & Rationale |
| TikTok EMV Score | 70 points | Based on the brand’s relative EMV on TikTok. This metric captures the sheer volume of mentions, viral impact, and direct sales performance, particularly through TikTok Shop, reflecting the brand’s ability to generate widespread buzz and product discovery. |
| Instagram Presence Score | 30 points | Based on the brand’s consistent high performance and strategic engagement on Instagram. This measures the quality, aesthetic appeal, and trust building content, often driven by lifestyle integration, educational posts, and aspirational influencer partnerships. |
Top Influential Wellness & Supplement Brands in 2025
The following table presents the final ranking of the top 10 wellness and supplement brands:
| Rank | Brand | Total Score | TikTok EMV Score (Max 70) | Instagram Presence Score (Max 30) | Primary Driver of Success |
| 1 | Bloom Nutrition | 95 | 70 | 25 | Viral Greens Powder & Accessible Wellness |
| 1 | Lemme | 95 | 65 | 30 | Celebrity Led & Aesthetic Gummy Supplements |
| 3 | MaryRuth Organics | 92 | 68 | 24 | Trusted Family Wellness & Educational Content |
| 4 | Armra | 86 | 64 | 22 | Viral Colostrum & Gut Health Trend |
| 4 | Prozis | 86 | 60 | 26 | Fitness Focused & European Market Dominance |
| 6 | Arrae | 85 | 58 | 27 | Fast Acting Supplements & Aesthetic Packaging |
| 7 | AG1 (Athletic Greens) | 83 | 55 | 28 | Biohacking & High Performance Wellness |
| 8 | Goli Nutrition | 82 | 62 | 20 | Mass Market Gummy Vitamins & Viral Appeal |
| 9 | Seed Health | 80 | 50 | 30 | Science Backed & Longevity Focus |
| 10 | Ritual | 74 | 45 | 29 | Transparent Formulations & Aspirational Lifestyle |
1. Bloom Nutrition
Bloom Nutrition shares the top spot, achieving a perfect 70/70 TikTok EMV Score. The brand’s greens powder has become a viral sensation, dominating TikTok with countless influencer reviews, “morning routine†content, and taste tests. Its success is driven by accessible pricing, effective product positioning, and a highly shareable aesthetic that resonates with a broad audience seeking easy wellness solutions.
1. Lemme
Lemme, co founded by Kourtney Kardashian Barker, ties for the #1 spot with a perfect 30/30 Instagram Presence Score. The brand leverages strong celebrity backing and a highly aesthetic, aspirational brand image. Its gummy supplements are frequently featured in lifestyle content, focusing on beauty from within and holistic wellness. Lemme’s success is a testament to the power of high trust celebrity endorsements and visually appealing product presentation on Instagram.
3. MaryRuth Organics
MaryRuth Organics secures a strong third position, driven by its reputation for trusted family wellness and a focus on educational content. The brand’s diverse range of liquid and gummy supplements is frequently recommended by health and parenting influencers, emphasizing clean ingredients and comprehensive nutritional support. Its high TikTok EMV reflects its accessibility and broad appeal, while its Instagram presence builds trust through informative and relatable content.
4. Armra
Armra has seen viral growth in 2025, particularly for its colostrum supplements, which have become a major trend in the gut health and immunity space. Its high TikTok EMV is a result of numerous influencers sharing personal testimonials and scientific explanations of colostrum’s benefits. The brand effectively taps into the growing interest in biohacking and natural health solutions.
4. Prozis
Prozis ties for the #4 spot, demonstrating strong dominance in the European fitness and wellness market. Its high TikTok EMV and solid Instagram Presence are driven by extensive partnerships with fitness influencers and athletes. Prozis offers a wide range of supplements and healthy foods, appealing to a performance oriented audience that values both efficacy and variety. The brand’s consistent presence in workout routines and healthy lifestyle content ensures high visibility.
6. Arrae
Arrae is a fast growing supplement brand known for its targeted, fast acting solutions for bloating and anxiety. Its aesthetic packaging and focus on specific wellness concerns resonate strongly with lifestyle influencers on Instagram, contributing to a high Instagram Presence Score. The brand’s clean, minimalist aesthetic and effective product positioning make it a popular choice for curated wellness content.
7. AG1 (Athletic Greens)
AG1 (Athletic Greens) maintains a strong position as a leader in the biohacking and high performance wellness space. Its high Instagram Presence Score is a result of strategic partnerships with health experts, athletes, and longevity focused influencers who emphasize the product’s comprehensive nutritional benefits. While its TikTok EMV is lower than some viral brands, its high value, educational content drive significant trust and conversions among a dedicated audience.
8. Goli Nutrition
Goli Nutrition continues to be a mass market favorite, known for its apple cider vinegar gummies and other functional gummy vitamins. Its high TikTok EMV is driven by widespread viral appeal and accessible product offerings, making it a staple in many influencer “health hacks†and daily routines. Goli’s focus on making wellness enjoyable and convenient ensures broad consumer appeal.
https://www.instagram.com/p/DUbWrsCgQBW/
9. Seed Health
Seed Health excels in the science backed and longevity focused wellness niche, earning a perfect 30/30 Instagram Presence Score. The brand’s emphasis on scientific rigor and transparent research attracts health professionals and science communicators as influencers. Its content often delves into the microbiome and gut health, building a highly engaged and informed community around its probiotic and prebiotic formulations.
10. Ritual
Ritual secures a spot in the top 10, distinguished by its commitment to transparent formulations and an aspirational lifestyle brand. Its high Instagram Presence Score reflects its aesthetic branding and focus on clean, traceable ingredients. Influencers often highlight Ritual’s minimalist packaging and commitment to sustainability, appealing to a conscious consumer base seeking high quality, trustworthy supplements.
Conclusion
The 2025 wellness and supplement influencer market is a dynamic landscape where success is achieved through a combination of viral product trends, authentic celebrity endorsements, and a strong emphasis on scientific credibility and transparency. Brands that effectively leverage both high volume, engaging content on TikTok for product discovery and aspirational, trust building narratives on Instagram for deeper engagement are leading the charge. The continued growth in this sector is driven by consumers’ increasing focus on holistic health, preventative care, and personalized wellness solutions, making influencer marketing a crucial component of brand strategy.
