The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability. Brands with clear mission-driven narratives, such as Rare Beauty’s mental health advocacy or Fenty Beauty’s commitment to diversity, foster deep customer loyalty and positive sentiment. Eco-conscious initiatives, like Anomaly’s use of recycled packaging and Fenty’s eco-friendly product developments, also strongly resonate with consumers, particularly younger buyers.
- Leading Celebrity Beauty Brands by Revenue 2025
- Here are the leading Celebrity Beauty Brands
- 1. Fenty Beauty by Rihanna
- 2. Anomaly Hair Care by Priyanka Chopra Jonas
- 3. Kylie Cosmetics by Kylie Jenner
- 4. Rare Beauty by Selena Gomez
- 5. Rhode Skin by Hailey Bieber
- 6. Honest Beauty by Jessica Alba
- 7. The Outset by Scarlett Johansson
- 8. r.e.m. beauty by Ariana Grande
- 9. Florence by Mills by Millie Bobby Brown
- 10. Haus Labs by Lady Gaga
- 11. Keys Soulcare by Alicia Keys
- 12. JLo Beauty by Jennifer Lopez
- 13. Pattern Beauty by Tracee Ellis Ross
While social media influence remains vital for initial hype, long-term success increasingly relies on consistent product quality, transparency in ingredient sourcing, and a genuine brand ethos. From 2022 to 2025, the celebrity beauty market has been dominated by brands prioritizing authenticity, inclusivity, and sustainable practices, with Fenty Beauty by Rihanna, Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner consistently leading in sales revenue and market influence. The overall global beauty market exceeds $650 billion annually, with skincare and personal care continuing to be major growth areas through 2025, emphasizing clean beauty trends. Here’s a list of the top 14 leading celebrity beauty brands by revenue, ranked by using Particl data, relevance and popularity of the brands.
Leading Celebrity Beauty Brands by Revenue 2025
| Brand | Founder | Est. Annual Revenue | Valuation |
|---|---|---|---|
| Fenty Beauty | Rihanna | $600M+ (2024) | ~$3B |
| Anomaly Hair Care | Priyanka Chopra Jonas | ~$542.7M (2024) | N/A |
| Kylie Cosmetics | Kylie Jenner | $380M (2024) | ~$1.2B |
| Rare Beauty | Selena Gomez | $350M (2024) | ~$2B |
| Rhode | Hailey Bieber | ~$200M (2025, acquired) | ~$1B+ |
| Honest Beauty | Jessica Alba | ~$300M (2022 est.) | ~$337–550M |
| The Outset | Scarlett Johansson | ~$153M (2023) | N/A |
| r.e.m. beauty | Ariana Grande | ~$89M (2024) | N/A |
| Florence by Mills | Millie Bobby Brown | ~$2M (2025) | N/A |
| Haus Labs | Lady Gaga | ~$75–100M (2024) | ~$90M |
Here are the leading Celebrity Beauty Brands
1. Fenty Beauty by Rihanna
Estimated annual revenue: Over $600 million
Valuation: Approximately $2.8–$3 billion
Why it leads: Renowned for inclusivity (50+ foundation shades), Rihanna’s star power, innovative releases, global presence, and 12M+ Instagram followers.
2. Anomaly Hair Care by Priyanka Chopra Jonas
Estimated annual revenue: ~$542.7 million (2024)
Valuation: Not disclosed
Why it leads: Clean, affordable haircare with eco-friendly packaging, mass retail distribution, and strong global appeal through Chopra Jonas’s advocacy.
3. Kylie Cosmetics by Kylie Jenner
Estimated annual revenue: $380–$400 million (2024)
Valuation: Approximately $1.2 billion
Why it leads: Pioneered viral influencer marketing, quick product drops, strong Gen Z resonance, and successful brand expansion across beauty categories.
4. Rare Beauty by Selena Gomez
Estimated annual revenue: $350–$400 million (2024)
Valuation: Around $2 billion
Why it leads: Strong social mission around mental health, viral cult products, authenticity, and unmatched connection with Gen Z consumers.
5. Rhode Skin by Hailey Bieber
Estimated annual revenue: ~$200 million (2025, acquired)
Valuation: ~Over $1 billion (after E.l.f. acquisition in 2025)
Why it leads: Minimalist skincare, TikTok-fueled viral trends, “glazed donut skin” effect, and powerful DTC and influencer marketing.
6. Honest Beauty by Jessica Alba
Estimated annual revenue: ~$300 million (2022 est.)
Valuation: ~$337–$550 million
Why it leads: Clean, transparently-sourced ingredients, long-standing retail partnerships, and continued focus on affordable, family-safe formulas.
7. The Outset by Scarlett Johansson
Estimated annual revenue: ~$153 million (2023)
Valuation: Not disclosed
Why it leads: Gained rapid traction for gentle, non-toxic skincare with minimalist branding and celebrity storytelling.
8. r.e.m. beauty by Ariana Grande
Estimated annual revenue: ~$25–$89 million (2024)
Valuation: Not disclosed
Why it leads: Futuristic branding, bold color stories, and appeal to both Grande’s fan base and aspiring makeup creatives.
9. Florence by Mills by Millie Bobby Brown
Estimated annual revenue: ~$2–$20 million (2025)
Valuation: Not disclosed
Why it leads: Skincare/makeup that resonates with Gen Z and younger consumers, strong Netflix-fueled influencer effect, and cute packaging.
10. Haus Labs by Lady Gaga
Estimated annual revenue: ~$30–$100 million (2024)
Valuation: ~$90 million
Why it leads: Emphasis on artistry, bold formulations, clean beauty relaunch, and strong LGBTQ+ community support.
11. Keys Soulcare by Alicia Keys
Estimated annual revenue: N/A
Valuation: N/A
Why it leads: Wellness-infused skincare, spiritual approach, and growing reputation for clean ingredient focus.
12. JLo Beauty by Jennifer Lopez
Estimated annual revenue: N/A
Valuation: N/A
Why it leads: Products marketed around “JLo Glow,” age-defying skin, and Lopez’s enduring star power.
13. Pattern Beauty by Tracee Ellis Ross
Estimated annual revenue: N/A
Valuation: N/A
Why it leads: Celebrates curly and textured hair, filling a large gap for Black consumers seeking high-performance haircare.
