InsightsStrategy

Rhode’s Top Competitors and Alternatives in 2025

Rhode's primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin.

Published: Sep 6, 2025 2:23 PM

By Jeanel Alvarado

InsightsStrategy

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Rhode’s Top Competitors and Alternatives in 2025

Rhode’s primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin. These brands, all founded by celebrities, appeal strongly to Gen Z and Millennial consumers through influencer-led digital marketing and a focus on essential skincare.

For the three-week period analyzed, from August 5 to August 24, 2025, Rhode Beauty generated approximately $7.77 million in sales revenue, showcasing a strong market performance.

This figure is derived from its weekly sales totals: $3.06 million for the week ending August 10, $2.27 million for the week ending August 17, and $2.43 million for the week ending August 24.

In stark contrast, Kylie Cosmetics recorded sales revenue of approximately $375.77 thousand over the same three-week period, representing only about 4.8% of Rhode Beauty’s sales.

Top Rhode Skin Competitors and Alternatives Fenty Beauty stands as the clear market leader with an estimated $600 million in annual revenue for 2025, driven by its extensive product range and global reach…

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Rhode’s Top Competitors and Alternatives in 2025

Rhode's primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin.

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