The iconic high-street brand is set to reclaim its fashion crown with an electrifying runway return. Topshop, once the high-street brand synonymous with London Fashion Week, is making a much-anticipated return after seven years away from the runway. Millennials who once filled its Oxford Circus flagship and fashion insiders alike, are abuzz with excitement as the curtain rises on the next act of Topshop’s legacy.
A New Era for a British Fashion Icon
First making headlines as a London Fashion Week trailblazer in 2005—thanks to its unique fusion of accessible style and high-fashion energy—Topshop packed front rows with A-listers from Naomi Campbell to Alexa Chung. Now, poised for a grand re-entry, the brand is staging a runway show this August to mark its official re-launch.
The show, featuring the Autumn/Winter 2025 collection and see-now-buy-now pieces, is not simply a nod to nostalgia. It promises an exclusive preview of the future, including a curated lineup designed to ignite both old fans and a new generation of fashion enthusiasts.
The Details: What To Expect
Though the exact location remains a mystery, the event will unfold at a yet-to-be-revealed landmark London venue and will be open to the public. In true Topshop style, the celebration goes far beyond the catwalk: expect a street party powered by local creative talent, live music, and surprise guests—setting the stage for a comeback with all the theatrical flair that made Topshop an industry icon.
In a gesture echoing its inclusive roots, Topshop is partnering with Wilhelmina Models for an open casting call. Unsigned talent has a chance to walk in the show, with applications open until 4 August 2025—a clear indication of the brand’s commitment to fresh, diverse faces.
A Quick History: Topshop’s Highs, Lows, and Revivals
Although Topshop never entirely vanished—ASOS acquired the brand after it entered administration on 30 November 2020—the closure of physical stores across the UK signaled the end of an era for many. The Oxford Circus flagship, once a rite of passage for countless millennials, has since been transformed into an IKEA. Store closures up and down the country were a cultural milestone, ending the high-street pilgrimage for many.
Who Owns Topshop Now?
In 2024, the tables began to turn. ASOS sold a 75% stake in Topshop to Heartland, the holding company for Bestseller—a move that fueled speculation about the possibility of new physical stores. José Antonio Ramos Calamonte, Chief Executive at ASOS, said: “We might open stores. We will consider it for sure but we have no specific agreement to open a certain number.”
What’s Next?
For now, the most immediate leap forward is Topshop’s new dedicated website and the return of the London Fashion Week runway. The anticipation is palpable, with Google searches for “Topshop Joni jeans” and “Topshop stores” surging by 140% in just four hours.
Topshop’s previous heyday saw collaborations with Kate Moss and runway shows attended by fashion royalty like Anna Wintour. The brand’s resonance with millennials—and its relevance for a new cohort—are poised for a fresh revival. As many who queued for the butter yellow Kate Moss dress will tell you, this come-back is long overdue.
For every fashion lover whose heart skipped a beat at the first notes of a Topshop playlist, this is the moment to watch.
