Toshiba Global Commerce Solutions is doubling down on mobile-first retail with the launch of its new TCx® M7 device, joining the existing TCx® M11 to help retailers like Away turn any sales floor into a checkout-ready, data-rich service hub. As shoppers demand speed, convenience, and personalization, these handhelds are designed to bridge online and in-store experiences while streamlining store operations in real time
Toshiba’s mobile-first push in retail
Based in Research Triangle Park, North Carolina, Toshiba Global Commerce Solutions is expanding its mobile innovation line as retailers face rising expectations around frictionless and connected shopping. The new TCx® M7 is built to let store associates serve customers anywhere on the floor, access live data, and remove bottlenecks at fixed checkout.
By adopting next-generation mobile devices like the TCx® M7 and TCx® M11, retailers across formats can modernize their operations, boosting efficiency, accuracy, and overall customer satisfaction.
How Away is using TCx M7 and M11
At award-winning travel and lifestyle brand Away, Toshiba’s mobile devices have already reshaped how teams connect with customers and manage tasks. “At Away, our customers are at the center of everything we do, and that means delivering seamless, intuitive experiences wherever they choose to shop,” Mohan Itwaru, Senior Director of Direct to Consumer Technology at Away, said.
He added that the TCx® M7 and TCx® M11 give teams the speed, mobility, and real-time personalization modern customers expect, effectively turning any sales floor into a full checkout and service destination with built-in scanning, tap-to-pay, and simple device management.
Inside the TCx M7: design, durability, and payments
The TCx® M7 is built specifically for retail floors, blending ergonomic hardware with all-in-one functionality. Key features include a lightweight, ergonomic form factor with a 6.5-inch display for clear navigation, plus a field-swappable battery and quick charging designed for multi-shift use.
Functionally, it supports tap-to-pay NFC SoftPOS payments, an RFID grip handle, forward and rear cameras, and a 2D scanner to handle checkout, inventory, and task workflows from a single device. The unit offers drop-tested durability with a rugged IP68 design, runs on Android with GMS certification for secure app access, and is supported by a broad accessory ecosystem suited to both indoor and outdoor environments.
Away’s vision and Toshiba’s strategy
“We are proud to support Away’s mobile-first vision. Together, we are enabling faster, more accurate service with built-in scanning and tap-to-pay features, all on a familiar handheld device that helps associates work smarter and deliver those quality customer experiences,” Robert Parsons, VP Product Portfolio at Toshiba Global Commerce Solutions, said.
He noted that the TCx® M7 and TCx® M11 help retailers reduce common checkout pain points on a single secure device, while mobile-first technology more broadly is becoming a foundational element for staying agile and competitive in a fast-evolving retail landscape.
NRF 2026 debut and Toshiba’s retail vision
Toshiba will showcase its mobile-first innovations at NRF 2026: Retail’s Big Show in Booth 3623 from January 11–13, 2026, where attendees can test the TCx® M7 and TCx® M11 alongside the company’s wider ecosystem of software, hardware, and services. Visitors will see live demos and meet experts on trends such as AI innovations, loss prevention, next-gen self-checkout, personalization, and frictionless experiences.
Toshiba Global Commerce Solutions, a wholly owned subsidiary of Toshiba Tec Corporation, positions itself as an enabler for retailers to build flexible, connected, and future-ready stores, helping them gain visibility and control over operations while adapting to changing consumer needs.
