The new TRESemmé x LUAR Ana Bag Claw Clip is turning one of fashion’s most coveted handbags into a limited-edition hair accessory and gifting moment, landing just in time for holiday 2025 beauty shoppers.
From cult bag to hair clip
The claw clip reimagines LUAR’s cult Ana Bag as a sculptural hair accessory, mirroring the bag’s signature handle and structured silhouette in a glossy TRESemmé-black finish with subtle gold accents inspired by the brand’s A-List styling range. Designed to sit like jewelry in the hair, the piece channels the same “everyday icon” energy that helped the Ana Bag become an “it” accessory for fashion lovers, influencers, and celebrities since its debut in 2021.
LUAR creative director Raul Lopez said the collaboration is deeply personal, reflecting the influence of his Dominican mother, who was a longtime TRESemmé fan and inspiration behind the original Ana Bag. Lopez said he wants this piece to show what happens when you push luxury beyond old rules and make it feel reachable for everyone, from his Brooklyn community to red-carpet regulars.
A $25 designer hair gift
The limited-edition TRESemmé x LUAR Ana Bag Claw Clip will retail at an SRP of $25, positioning it as an accessible “mini designer bag” moment in hair accessory form. The clip will be available exclusively on www.luar.world starting December 4 at 10:00 AM EST, making the drop feel more like a fashion release than a typical haircare launch.
Each purchase also includes a complimentary TRESemmé A-List Collection Dry Texturizing Spray, giving shoppers a full styling set in one box: mist for volume and hold, plus the statement claw clip for a polished finish. The pairing leans into the brand’s “runway to real life” promise, delivering both product performance and a collectible object beauty fans can keep long after the bottle is empty.
Runway to real-life luxury
TRESemmé and LUAR are building on an ongoing relationship that has already played out on the New York Fashion Week runway for three consecutive seasons, where the TRESemmé A-List Collection has been the go-to styling lineup backstage. The A-List range was created to echo prestige formulas with luxe textures, signature fragrances and long-lasting hold, while keeping prices closer to mass than salon.
For this drop, the brands are positioning the claw clip as a way to bring that front-row energy into everyday styling, from slick buns to half-up looks that can be pulled together with a “spritz, clip, and go” routine. It taps into the ongoing demand for elevated hair accessories that blur the line between styling tool and fashion item, a segment that continues to grow as shoppers trade basic elastics and bobby pins for statement clips and barrettes.
TRESemmé, LUAR and Unilever’s scale
TRESemmé, part of Unilever’s Beauty & Wellbeing portfolio, is a long-standing salon-inspired haircare brand that focuses on styling solutions across texture, volume, frizz-control and repair. The label’s presence at New York Fashion Week and partnerships with designers like LUAR and Christian Siriano have helped it maintain a strong link between runway trends and mass-market shelves.
Parent company Unilever operates in more than 190 countries and reported €60.8 billion in turnover in 2024, with its products used by about 3.4 billion people every day. The company employs around 128,000 people globally and counts brands like Dove, Vaseline, Axe, Magnum, Ben & Jerry’s, Nutrafol, and Dermalogica alongside TRESemmé in its portfolio.
Launch moments and social buzz
To kick off the collab, TRESemmé and LUAR scheduled an exclusive reveal cocktail in New York City on November 20, where Raul Lopez unpacked the inspiration behind miniaturizing the Ana silhouette for hair, and TRESemmé stylist partner Lacy Redway shared styling ideas for the clip. Guests and creators were invited to capture first-look content across social media, building buzz ahead of the early-December on-sale date.
Shoppers who cannot attend the launch can follow @tresemme and @luar on Instagram, plus @tresemme on TikTok, for closer looks, tutorials, and drop updates. With a limited run, a fashion-forward silhouette, and a $25 price tag, the Ana Bag Claw Clip is set up to be one of holiday 2025’s most giftable beauty-fashion crossovers.
