Cult hair care brand TYPEBEA is making its Canadian retail debut with an exclusive launch at Sephora Canada, bringing its viral G1 Overnight first Peptide scalp serum to all Sephora stores nationwide, and online. Co founded by global recording artist Rita Ora and beauty entrepreneur Anna Lahey, TYPEBEA has quickly become a social media favorite for its growth focused formulas aimed at fuller, thicker, healthier hair.
What’s Launching At Sephora Canada
The hero of the Sephora Canada rollout is the G 1 Overnight first Peptide scalp serum, which has gone viral for its promise of thicker, denser looking hair with consistent use. Powered by clinically studied actives including the botanical complex Baicapil, a blend of Scutellaria baicalensis root, wheat sprout, and soybean extracts designed to help reduce hair thinning and stimulate the scalp, the serum is positioned as a non intimidating alternative to pharmaceutical hair loss treatments.
Alongside G1, Sephora Canada will stock TYPEBEA’s tightly edited system, which includes a shampoo, conditioner, and hydrating gloss treatment designed to work together as a growth support routine. The brand frames the range as a sensorial wash day ritual, with rich textures, elevated fragrance, and sleek packaging, aimed first at hair health and confidence, regardless of hair type.
Why Sephora Canada Is Betting On TYPEBEA
TYPEBEA said its partnership with Sephora Canada marks a pivotal step in bringing its growth system to a broader audience, after strong traction in markets like Australia, New Zealand, and the U.K. via Sephora and specialty retailers. For Sephora Canada, the exclusive gives it a differentiated player in the fast growing scalp and hair growth category, where demand has surged among consumers experiencing shedding, thinning, and stress induced hair changes.
TYPEBEA’s launch has no tricks, no trends, noting that the four‑piece lineup feels more like luxury haircare than clinical treatment, while still centering evidence based actives like Baicapil. That balance of clinical credibility and sensorial experience is likely to resonate with those wary of harsh treatments but serious about addressing hair density and breakage.
The Scalp First Growth Play
Scalp as skincare. TYPEBEA leans into skincare language, serums, actives,, and overnight repair, applied to the scalp, reflecting a shift in consumer behavior toward treating the scalp as skin that needs its own routine. System based offering. With just four core products, the brand makes it easy for consumers to adopt a full routine without decision fatigue, a model that fits well with Sephora’s education first merchandising.
“TYPEBEA was created to deliver real results without compromising on ease or experience,” said Anna Lahey, Co Founder of TYPEBEA. “Partnering with Sephora Canada allows us to bring our performance-led approach to a new audience who are actively seeking solutions to reverse damage, and target the scalp for fuller, thicker, stronger and healthier hair.”
Anna Lahey, who also built ingestible beauty brand Vida Glow, brings ingredient and regulatory know how that underpins the science story behind TYPEBEA, while Rita Ora drives awareness and cultural relevance. For Sephora Canada, the exclusive TYPEBEA partnership strengthens its position in targeted hair solutions, an increasingly important growth engine as haircare starts to mirror skincare’s blend of clinical claims, ritual, and emotional impact.
“As someone who’s put their hair through years of colour, heat, and styling, I know how important it is to have products you can trust,” says Rita Ora, Co Founder. “TYPEBEA is about supporting your hair at every stage, through colour changes, heat styling, and extensions, so it looks, and feels its strongest.”
