Versed Expands to Ulta Beauty Nationwide with Clean Beauty Rollout
Versed, the beloved clean, solution-driven skincare and makeup brand, is making waves with its latest retail expansion—now available at Ulta Beauty, the nation’s largest beauty retailer.
Versed, the beloved clean, solution-driven skincare and makeup brand, is making waves with its latest retail expansion—now available at Ulta Beauty, the nation’s largest beauty retailer. This move marks a significant milestone for Versed, bringing its best-selling, affordable products to over 300 Ulta Beauty stores nationwide and online, all priced at $20.99 and under.
A New Chapter for Clean Beauty
Since its debut in May 2019, Versed has been a trailblazer in the clean beauty at drugstore movement. The brand’s expansion into specialty retail with Ulta Beauty is a clear demonstration of its growing influence and commitment to accessible, high-performing products for everyone.
Katherine Power, Founder of Versed, shared her excitement about the launch:
“Launching makeup has been a longtime vision of mine for the Versed brand—grounded in our years of leadership in clean, effective skincare. The incredible response from our community confirmed what I've always known: People with sensitive skin are underserved when it comes to high-performing, affordable makeup. Expanding into Ulta Beauty is a major milestone in meeting our customer where she's already shopping for beauty,” stated Power.
Ulta Beauty Welcomes Versed
Ulta Beauty’s commitment to clean, conscious, and cruelty-free solutions aligns perfectly with Versed’s mission. The partnership is set to introduce even more beauty lovers to Versed’s viral makeup and bestselling skincare.
Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, expressed her enthusiasm:
“We're incredibly excited to welcome Versed to our skincare and makeup assortment this summer. As the nation's largest beauty retailer, we are committed to expanding our assortment across two key categories our guests are highly engaged with to include brands that share our commitment to clean, conscious and cruelty-free solutions. Since Versed's debut over five years ago, we've been inspired by their mission to redefine beauty standards by delivering high-performance skincare and makeup options that are accessible and effective. We are thrilled to be a part of their next phase of growth, allowing even more beauty lovers to discover the brand's viral makeup assortment, along with their bestselling skincare solutions,” said.
Versed at Ulta: What’s in Store
Versed’s curated selection at Ulta Beauty features both skincare and color products, all designed with sensitive skin in mind and priced for accessibility.
Skincare Assortment
| Product Name | Price |
|---|---|
| The Purist Daily Gel Cleanser | $13.99 |
| Soft Cleanse Hydrating Cream Cleanser | $13.99 |
| Weekend Glow Brightening Eye Gel | $15.99 |
| Water Rush Intensive Hydrating Serum | $15.99 |
| Dew Point Gel-Cream Moisturizer | $15.99 |
| Skin Soak Moisture Cream | $15.99 |
| Day Maker Microcrystal Exfoliator | $15.99 |
| Weekend Glow Brightening Serum | $18.99 |
| Day Dissolve Cleansing Balm | $18.99 |
| Doctor's Visit Instant Resurfacing Mask | $18.99 |
| Weekend Glow Overnight Brightening Mask | $20.99 |
| Daily Recovery Rich Barrier Cream | $20.99 |
| Press Restart Gentle Retinol Serum | $20.99 |
| Good Defense Daily Sunscreen SPF 50 | $20.99 |
Color Assortment
| Product Name | Price |
|---|---|
| Soft Gloss Tinted Lip Serum | $12.99 |
| Sheer Stay Liquid Eyeshadow | $14.99 |
| Easy Brow Tinted Brow Gel | $14.99 |
| Cloud Wrap Lip Recovery Mask | $14.99 |
| Cloud Polish Exfoliating Lip Scrub | $14.99 |
| Skin Solution Serum Concealer | $15.99 |
| Shade Swipe Blush Stick | $15.99 |
| High Points Illuminating Stick | $15.99 |
| Warm Dimension Bronzer Stick | $15.99 |
| Day Lash Lifting and Defining Mascara | $15.99 |
| Face Diffuser Multi-Tasking Brush | $15.99 |
| Smooth Skin Face Primer | $17.99 |
| Mood Lighting Luminizing Glow Drops | $18.99 |
| Skin Solution Multi-Serum Skin Tint SPF 40 | $19.99 |
Looking Forward
Launched as the first digitally incubated drugstore brand to debut in mass retail, Versed has built a loyal following through its data-driven, community-led approach to product development. This expansion into Ulta Beauty marks a new era, making clean, effective skincare and makeup even more accessible.
With this exciting partnership, Versed continues to redefine beauty standards proving that high-quality, clean beauty can be both affordable and effective.
